BBC Radio Merseyside
Interview on the concept of Facebook “trolls” – people who post negative, hateful and hurtful comments on social networking sites.
Target the truly social people and you will make more money on the internet
Here’s a simple psychology project you can do yourself this weekend in your local High Street. Sit yourself down in the café or restaurant of your nearest department store and do a bit of “people watching“. All you have to do is count the number of shopping bags each person …
Never Waste an Opportunity: the Value of Lead Nurturing
By Sookie Shuen Lead Nurturing is the process of building a relationship with your leads and moving them down your sales funnel until they are ready to become a customer. How to generate leads for businesses Lead nurturing is about relationships The importance of lead nurturing When a new visitor …
How to earn $1m in two weeks by using Google
This video demonstrates that by using search facilities effectively you can learn completely new skills that can earn you $1m. Few of us actually use search engines effectively. We simply type in a word or two and hit enter. But with the intelligent use of search facilities much more is …
Official Google statements: how to optimize your web pages
In an online Q&A session, Google’s Matt Cutts answered the questions of webmasters who want to get higher rankings on Google for their websites. This article summarizes the most important SEO relevant statements of this session. The effect of +1 clicks on your organic rankings and ads Google is still …
Focus on the bigger picture for internet success
Yesterday I was in Brighton at a family funeral; my Auntie Mary, who was only in her mid-60s, was told a couple of months ago that she had just six weeks to live. She was a wonderful woman and so it was no surprise that the church had just as …
Good reviews might work against you online
Are you watching The X-Factor…? Of course you are…! You’d be daft to miss the exploits of teen heart-throb Frankie Cocozza – especially as his mentor “chief judge” Gary Barlow said that he was really bad on stage last week, but that he had made a “comeback” this weekend. And …
Does investing in social media create business value?
This report shows clearly that social media leads to increased brand awareness and increased sales. If you are not “doing social” online you need to read this..! And if you are using social media, this study by Ogilivy and Mather will help yo consolidate what you are doing. Ogilvy …
Read this…! You’ll like it…honest….!
What do you like best – reading something on-screen, or having a piece of paper in your hands and reading from that? Consistently, people claim that the subjective experience of reading from print is better than screen reading. Although we have to read millions of words from our screens each …
Half of businesses consider social essential
Over 50% of user organisations in a recent AIIM survey now consider social business or Enterprise 2.0 applications to be imperative or significant to their business goals. Risk-averse culture is a primary factor impeding wider adoption. Positive results from early adopters are driving a rapid investment in social applications within …
Facebook reveals your brain’s structure
How many friends do you have on Facebook? Whatever the answer, I can tell how much grey matter you have in your “amygdala” – a small, almond shaped area deep within your brain. The amygdala plays a central role in emotion and in memory – probably helping us remember things …
Google makes another negative move – for your business and your children
Google has announced that it is “making search more secure”. What it is doing is ensuring that for all people who are logged into Google at the “dot com” site their searches will be encrypted. This, according to Google, is because search is “personal”. So, my first question is: what …
Blogging wins – again..!
Here’s a conundrum for you. Let’s see if we can work it out. According to several studies, most business do NOT blog. Back in 2009 less than 16% of the Fortune 500 were blogging. And according to a study last year the number of companies blogging would rise to just …
How search engines might weight the relevance of anchor texts
A recently published patent application of Microsoft gives further insight on how search engines use the anchor text in links to rank web pages. Not all links are created equally even if they use the same anchor text. What is the anchor text? The anchor text is the text that …
Advertising blindness reduces Google’s income but could increase yours
Did you watch TV last night? Can you remember the adverts? Often, we can’t actually recall anything the advertisers spent millions on. What a waste of their money..! And if we can remember the advert it is usually because it was hugely creative – and then we can’t recall the …