Novel way to understand your online customers
The Archbishop of Canterbury has added his voice to a growing campaign which is urging the Government to alter its plans on welfare reform. Behind their argument is the notion that the Government simply does not understand the plight of the millions of people trapped in relative poverty. We’ve heard …
Why your website should not have different sections
Earlier today I got up from my desk, walked into the kitchen and then couldn’t remember why I had gone there in the first place. You might think I am losing my marbles. But I suspect you may well have done something very similar today. All of us experience the …
Believe me, this is true – people lie online
Tom Crone, the lawyer from News International is adamant he is telling the truth about the News of the World phone hacking scandal. But the company boss, James Murdoch, is also insistent that he is telling the truth too. Considering that these two powerful men are giving rather different versions …
Choose your sales headlines carefully and you will sell more
Throughout the web you will see a seemingly endless array of buttons saying “Buy This”. That is a quite direct form of words. Many sales people would be taught not to be so direct, but to ask questions that imply purchase, such as “how many would you like” or “what …
All-In-One Multi-Channel Marketing Software from Trumpia, Featuring SMS, Email, IM and Social Media Messaging, is Now Available in the United Kingdom
Trumpia, the leader in All-In-One technology for multi-channel marketing, today announced that its service is now available in the United Kingdom. As a cornerstone of its All-In-One Multi-Channel Messaging platform, Trumpia’s mobile text marketing solution offers SMS and group texting. The platform also includes email, IM and social media messaging …
Frequent updates lead to social network success
Coronation Street actor, Antony Cotton could well be the “King of the Jungle” in this year’s “I’m a Celebrity…Get Me Out of Here…!” Not only does he have millions of adoring fans who watch him on the box each week, he is also a popular “Tweeter”. And while he is …
Google to penalise ad-heavy websites – is your website at risk?
Matt Cutts, the head of Google’s web spam team, announced at the PubCon conference that ad heavy websites might be penalized in the near future. What exactly are ad heavy websites and is your own website at risk? What did Matt Cutts say at the conference? Matt Cutts said that …
Online, the message matters most
Today you have a test. Find something that really, truly interests you and start reading it online. Follow the links and continue reading. Simple. Now look at the address of the website you reach at the end. You could well find it is entirely different to the one you started …
Be proud of the rubbish and the nastiness you see on the internet
Everywhere you look online you will be reminded of nastiness, crime and downright evil. Whether it is a simple as a spam email, as complex as identity theft or as horrible as Internet trolling, you can’t avoid the negative aspects of the online world. There are rumours on Twitter, nasty …
Blog like a baby…!
Babies know what you are thinking. New research shows that at around 10 months, young infants can detect if someone has changed their mind. Before they can walk or talk, babies can see inside your mind. So why does this happen? Why is it that trying to get to grips …
3 Billion Word of Mouth Impressions About Brands Each Week
The average UK adult talks about brands 78 times per week, which translates into 3.4 billion brand impressions each week that come via word of mouth. And, 94% of those brand conversations take place offline, primarily face to face, while only 6% are online. These are among the major findings …
How to get more sales by positioning your prices correctly
So, here’s a conundrum: which way does the Leaning Tower of Pisa lean? Does it lean to the left, or to the right? It rather depends, of course, which way you are looking at it. But the chances are, if you look at the Tower and it appears to be …
Has your website been penalized by Google? Here’s what you can do
Since Google’s latest ranking algorithm, the search engine rankings of many websites are worse than before. If your rankings dropped, your website might have been penalized by Google. This article helps you to recover from such a situation. Step 1: check if your website has been penalized A sudden ranking …
Internet experts could be wrong
Wikipedia founder, Jimmy Wales, spoke last week in Gateshead as part of a BBC Radio 3 lecture series. The man behind the world’s most popular encyclopaedia was keen to point out that he was not really an Internet guru, rather he was someone who simply had a vision of making …