Internet Psychologist
The rap star, 50 Cent, is a lot richer this week, thanks to Twitter. Indeed, he is almost $10m better off just because he sent out a single Tweet. All he did was say that a company in which he has a substantial share investment was worth buying stock in. …
The people of Brisbane and other flooded areas of Queensland, Australia, could never have expected the disaster that has beset them. Even though there is a history of metres-deep flooding in the area, the last time it happened was 37 years ago. That means it is outside the daily consciousness …
In a post RDR world, IFAs will need to constantly strive to differentiate themselves from other financial advisers. In a fee charging environment, consumers’ approach to choosing an IFA will be very much more selective, and IFAs’ marketing and advertising will need to be much more strategic, creative, targeted and …
Chinese politicians outshone their British counterparts yesterday by focusing on the “aah” factor. While British trade ministers were busy talking about new business relationships between the UK and China and all the prosperity it will bring, the Chinese Vice Premier appealed to emotions rather than economic logic and promised Scotland …
Kate Middleton, the future wife of Prince William, grew up just a couple of miles from my home in West Berkshire. Indeed, we’ve even bought stuff from her Mum’s business, Party Pieces. But now, Kate has gone from being a local girl you might see in the village pub or …
I’m on the Anne Diamond show on BBC Berkshire today talking about the psychology of the January sales.
The former Playboy “Playmate” Kendra Wilkinson appears on ABC TV tonight in a documentary about her battle with her weight. It is one of dozens of TV programs and “celebrity specials” about dieting or getting fit. It is, of course, the time of year when you can get “special deals” …
Labour leader Ed Miliband reckons that today’s VAT increase will hit small businesses hard. True – if you don’t understand much about business. The increase of 2.5% to a new VAT rate of 20% will not actually cost most businesses anything. If you are VAT registered you can claim it …
When Father Christmas wants to know what a child wants as a present, who does he ask? That’s right – he asks the child. He goes straight to the source of the information. Santa doesn’t fish around by asking other kids, nor does he search on Google. Instead, as that …
The Secretary of State for Business, Vince Cable has got into hot water because he told the truth. In a much publicised and secretly recorded conversation, the Liberal Democrat minister told people what be believed in. But it is his honesty that has got him into trouble. According to his …
James Cameron (right), the director of blockbuster movies Titanic and Avatar, is well-known for being a perfectionist. So, you can imagine he would not let the choice of typefaces for his movies go without his personal attention. Both Titanic and Avatar use individual fonts – indeed, there has been much …
How annoyed do you get with those pop-ups that appear on websites? The chances are, when used badly, you get angry. Indeed, there are dozens of ways you can block pop-up windows from appearing and much online security software blocks these annoyances by default anyway. Of course, the pesky marketers …
To help operational, marketing and research professionals effectively monitor immediate business performance, leading market research specialist eDigitalResearch have announced the development of eDigitalDashboard – an interactive, personalised and condensed summary report of Key Performance Indicator’s (KPI’s) and top line statistics, providing an instant visual ‘snapshot’ of real time business results. …
Well it had to happen, Mark Zuckerberg, the founder of Facebook is the Time Magazine “Person of the Year”. It was inevitable – an estimated 750m people now use Facebook and his struggles to bring the service to life are celebrated in an acclaimed Hollywood movie. Social networking is big …