On the Anne Diamond show today
I’m on the Anne Diamond show on BBC Berkshire today talking about the psychology of the January sales.
Daily diet of exercises will improve your website’s fitness
The former Playboy “Playmate” Kendra Wilkinson appears on ABC TV tonight in a documentary about her battle with her weight. It is one of dozens of TV programs and “celebrity specials” about dieting or getting fit. It is, of course, the time of year when you can get “special deals” …
VAT rise shows what you should do to your website
Labour leader Ed Miliband reckons that today’s VAT increase will hit small businesses hard. True – if you don’t understand much about business. The increase of 2.5% to a new VAT rate of 20% will not actually cost most businesses anything. If you are VAT registered you can claim it …
Google is not good enough
When Father Christmas wants to know what a child wants as a present, who does he ask? That’s right – he asks the child. He goes straight to the source of the information. Santa doesn’t fish around by asking other kids, nor does he search on Google. Instead, as that …
Vince Cable exposes technology problems for your website
The Secretary of State for Business, Vince Cable has got into hot water because he told the truth. In a much publicised and secretly recorded conversation, the Liberal Democrat minister told people what be believed in. But it is his honesty that has got him into trouble. According to his …
Perhaps you should make your website hard to read
James Cameron (right), the director of blockbuster movies Titanic and Avatar, is well-known for being a perfectionist. So, you can imagine he would not let the choice of typefaces for his movies go without his personal attention. Both Titanic and Avatar use individual fonts – indeed, there has been much …
Annoying pop ups might actually boost sales
How annoyed do you get with those pop-ups that appear on websites? The chances are, when used badly, you get angry. Indeed, there are dozens of ways you can block pop-up windows from appearing and much online security software blocks these annoyances by default anyway. Of course, the pesky marketers …
eDigitalDashboard – your key business results in one central location
To help operational, marketing and research professionals effectively monitor immediate business performance, leading market research specialist eDigitalResearch have announced the development of eDigitalDashboard – an interactive, personalised and condensed summary report of Key Performance Indicator’s (KPI’s) and top line statistics, providing an instant visual ‘snapshot’ of real time business results. …
Three strange reasons for doing social media
Well it had to happen, Mark Zuckerberg, the founder of Facebook is the Time Magazine “Person of the Year”. It was inevitable – an estimated 750m people now use Facebook and his struggles to bring the service to life are celebrated in an acclaimed Hollywood movie. Social networking is big …
Top Ten Wireless Predictions for 2011
As 2010 draws to a close Juniper Research has drawn up a list of predictions for the coming year, all neatly wrapped up as the top trends for the mobile and wireless industry for 2011. A free report detailing the findings is available to download from the Juniper website today. …
20 Things Google Likes On Your Website
20 Things Google Likes On Your Website By Mardy Sitzer Are you seeing what I am seeing? If you are searching on Google the same exact key words that I am searching, chances are NO – you are not seeing what I am seeing. I am in New York City …
Search engine ranking influenced by readability
Your website will not retain people for very long if your pages are typical. On average, around half the people who visit a website disappear immediately the page opens – they “bounce” out. And even if they do stay on your web page for any reasonable length of time, research …
Latest Melcrum research – Video set to star in internal communications
Video is set to assume a place of importance in internal communications, according to a new survey by Melcrum. Nearly 93% of the 1,200 internal communications managers questioned by Melcrum say that [visual communications channels such as video are becoming more important to them. {{More than 70% reported that they …
Is Your Open Rate Disappointing You? Read These Tips
Is Your Open Rate Disappointing You? Read These Tips By Julia Gulevich If you do marketing online, you probably have a database of subscribers, customers or clients to whom you send emails – regular newsletters, special offers, promotions and others, and you are probably monitoring your email open rate. If …