Apple’s iPad proves being number one is a waste of time

As predicted, Apple’s Steve Jobs yesterday proudly announced the company’s latest invention, the iPad. Whether or not you think this is a great idea, whether or not you want one and whether or not you think it’s going to be too expensive, there is little doubt that Apple will eventually …

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Choose your online friends with care

Friends are important; they support you, listen to you, laugh at your jokes and have fun with you. Online they share information with you, point you in the right direction to useful material and support you with their feedback. There is little doubt that both online and offline friends are …

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Broadband Customers Wasting Money on the Wrong Packages

New research from Broadbandchoices.co.uk finds that over half of broadband customers paying for ‘unlimited’ download allowances are not taking full advantage of their download capacity and effectively paying hundreds of pounds a year more than they need to. In response to increased Internet usage and the demand for faster broadband, …

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Tweeting your blog is not enough for traffic

If you use a URL shortening script, such as Yourls, you can see “live” the people clicking on anything you add to Twitter. The statistical information reveals that within a second of posting your Tweet you get almost all of the click throughs from what you post on Twitter. A …

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People won’t argue about your prices if they like you

Partners at Goldman Sachs are going to have to “make do” with just £1m for the past year. Their pay has been capped at this seven-figure sum, reducing their take-home income by almost two-thirds. That’s a big hit for a multi-millionaire. But compared with David Beckham, who’ll earn an estimated …

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Website analytics are confusing

People access your website through a variety of means. They might read your material directly on the site itself. Or they may get an RSS feed of your articles. Perhaps, they even receive your information via email. Your content might appear in other people’s sites who load up your RSS …

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Online shops need different approach

Shoppers are never the same; anyone involved in retail knows that everyone is different. What appeals to one person, does not attract another. What some people see as a bargain, others find too expensive. What some people buy every week, others only get occasionally. It never ceases to amaze shop …

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Social Media to become focus for marketers in 2010

Today Alterian (LSE: ALN) released the results of their seventh annual survey. The sample covered 1068 marketing professionals worldwide and found that 66 percent of respondents will be investing in Social Media Marketing (SMM) in the next 12 months. Of those investing in SMM 40 percent said they would be …

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Do you know your Tweet from your Twitter?

With a rapidly expanding Internet universe many of us are drowning in the information age. Maximizing the use of our time is paramount, we need to utilise everything we’ve got the best we can. The workshop demonstrates how to develop an audience and build relationships, generate income and maximize content …

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