Internet Psychologist
In the spirit of creating improved digital marketing insights, Al Dente Marketing reveals a new concept: the Online Trust Ladder. It’s a simple, yet powerful framework that sheds light on how purchase decisions are influenced in today’s marketing reality. “The Online Trust Ladder is the invisible ranking that people give …
The website of top author J. K. Rowling is “rubbish”; they are not my words, but those of Joanna Penn, the author and book marketing expert who said so in a recent podcast. In Joanna’s view, the Harry Potter millionaire’s website is not up to much. But, according to Joanna, …
Research conducted by a leading freebies and offers Web site has highlighted the increasing number of companies using product samples as part of their online marketing strategy. Olay, Ariel, Garnier, Pampers and L’Oréal are just some of the household names distributing samples in an effort to drum-up support for their …
Reports of the death of email have been grossly exaggerated. For quite some time now, various pundits have been suggesting that email will die quite soon. However, a comprehensive study of email has shown that we love it. Indeed, the very thing that was supposed to kill off email – …
Back on BBC radio this morning for an interview about Cheryl Cole and the Internet…!
Just done an interview with CNN for a piece on “ChatRoulette” – the new website that randomly lets you see what’s happening on other people’s webcams.
One of the most neglected marketing opportunities in a web strategy that an organization has is the email signature line of its employees. Email signatures are a powerful, no-cost, high-return marketing tool, essentially an electronic business card and web consulting billboard for your company. As part of your overall web …
By James Junior There are a lot of articles and blog posts on the web that will present a list of things you should do in order to run a successful blog, this is not one of those articles. I want to discuss some of the things you shouldn’t do, …
The seemingly shady characters who inhabit the Israeli Secret Service lay accused of stealing the identities of six British citizens as part of a plot to murder a Palestinian militant. If true, that’s not very nice behaviour is it? Tiger Woods is about to break his silence over his serial …
Technorati is a good tool for bloggers. Once you have “claimed” your site by inserting a special code into your website, such as 5TWJWKRBE82K, you’ll find that your blog is found by more and more people. So as an aid to traffic generation, you should not ignore Technorati.
Fifteen hundred search engine fanatics are currently gathering in London in the midst of a three-day conference, Search Engine Strategies (SES). As the digital marketing expert, Guy Levine, put it on Twitter they are all in “Geek Heaven”. They are devouring the nitty-gritty of search and how the finest changes …
Hands up if you are using social networking in some way in your business. Mmm…not as many of you as we thought. In fact, it’s hardly any of you. In spite of all the brouhaha over Google Buzz, the fascination with Twitter and the constant media knocking of Facebook, the …
Business blogs depend on an army of people who are tapping away into their keyboards each day in the hope that someone will read their ramblings; much of what is typed is ignored and never gets read beyond a mere handful of loyal fans. Yet these hapless bloggers carry on …
Author: Rutland It’s only been less than a decade, but social media has changed the way we do marketing. In our fast-paced industry ideas are thought of, tried out, and either vetted or discarded, all within a matter of days. With all the flurry that’s happening, it sometimes gets a …
Online shoppers do not base their buying decisions on single factors, such as price or whether or not they like your web design. Instead, much research is showing that buyers are using what might be called an “holistic” approach. In other words they are taking into account a range of …