IFA industry starts to take social media seriously

A perfect storm coming that will create a golden age of opportunity for IFAs. IFA Life, the social networking site for IFAs and financial planners confirms an amazing line up of expert speakers at its Internet marketing conference in London this week. Keynote speakers from Google, LinkedIn, YouTube, Ecademy, the …

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One step to more readers for your blog

How many steps do you need for success with your blog? Take a quick look around the web and you’ll be told its anything from 3 to 21 steps. You’ll find advice that tells you if you have a blog post called “Seven Steps to…” you’ll attract readers, all based …

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Semantics for Keyword Targeting Systems

OpenAmplify (www.OpenAmplify.com), the Semantic Web platform, today launched PinPoint™, a new service that significantly improves the effectiveness of online advertising by delivering semantic data into keyword targeting for the very first time. PinPoint can be implemented by ad networks, ad exchanges and online publishers to intelligently identify the most relevant …

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Social media marketing tips

Social media is a powerful and cost-effective marketing tool for your business. It will not only put you directly in touch with existing and new clients, it will make you more personable, trustworthy and approachable. It will also improve links to your website, boost your SEO , help you to …

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Ten Internet Resolutions for IFAs and Financial Planners

As New Year headaches begin to ease, many consumers will experience a hangover of a different sort as their spending over the Christmas season catches up with them. Those with New Year Resolutions to sort out their finances will use the Internet to find an IFA, but many IFAs’online presence …

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Government-backed study misses the point – again..!

Teenagers in the UK these days are amongst the best educated children anywhere in the world. Exam results continue to rise, showing that the current teenage generation is also the cleverest we have had – ever – in Britain. True, you can argue with the exam system and suggest it …

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Running Multiple Websites

One website is not enough these days. Instead you need many of them, especially in business. Few businesses have one target group of customers for which they provide just one product or service. If you are typical you have several different customer groups and many products to sell. If your …

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How to Use Twitter for Business Marketing

By Phyllis Zimbler Miller If you are active on Twitter and want to promote your business, it’s important to know how to use Twitter for business marketing to consumers. Twitter isn’t an open invitation to spew sales messages at consumers; rather it’s an opportunity to create relationships with consumers. Your …

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What your online business can learn from the snow heroes

All across the UK people are becoming “snow heroes”. Stories of bravery and amazing support are filling our newspapers. Indeed the newspapers themselves are taking part in the snow hero lark. Politicians are not to be out-done of course, singing their praises for snow heroes. And websites are even making …

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Double planning will really boost your website

Millions of people are trapped in their homes at the moment thanks to the ice and snow. We might all moan about the country grinding to a halt, but unlike Canada or Norway, which experiences worse than this every year, it surely is not worthwhile investing in the equipment and …

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Do you really understand the online world?

How much do you really understand the ins-and-outs of Twitter? Can you, hand on heart, say you know exactly how your website works? And are you able to delve into the depths of your email system to ensure you get no spam? The chances are you know what these things …

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2010 to be the year of the cloud for UK small businesses

This year is set to be the ‘year of the cloud’ for UK SMEs, following a huge change in outlook over the past 15 months, but many are still failing to implement formal strategies to help safeguard their businesses, according to a report released today by business ISP, Easynet Connect, …

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