Newswire service launched by Graham Jones

Graham Jones, Internet Psychologist, has launched his “Newswire” service on his rapidly growing website. The Newswire provides readers with the lates press releases from organisations working in the Internet sector. Web psychologist Graham Jones said: “The idea of The Newswire is to provide a central resource where all press releases …

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BT Business to work with Google to get small businesses noticed

BT Business and Google today announced an agreement to offer digital marketing services to small businesses. The alliance will involve BT Business becoming a Google AdWords™ Authorised Reseller. Small businesses can now access Google’s base of millions of UK users and receive professional, full-service AdWords account management, from account setup …

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The Entertainer kick starts new digital marketing drive with smartFOCUS

Toy retailer, The Entertainer, has chosen “smartFOCUS”, a leader in multi channel marketing software, to improve the company’s email and digital marketing capability. The deployment of the smartMARKETER eChannel software platform from smartFOCUS is part of a concentrated drive by The Entertainer to achieve a more cohesive marketing strategy by …

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CitySocialising seeks the UK’s most sociable people

The website CitySocialising, the UK’s leading socialising and networking service for city professionals, today launched its search to find the UK’s most sociable people. In their hunt for the CitySocialising Super Socialiser 2009, the networking site is asking its members across 19 cities in the UK and Scotland to organise …

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Social networks should reward you for good behaviour

Social networkers often find they are in breach of “rules”. Last week, for instance, players in the US Open Tennis championships were warned against using Twitter. They are not alone, the National Football League in the USA has banned the use of Twitter in some circumstances. And social networks themselves …

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War declared today – but the internet will save us

Seventy years ago today the British Prime Minister, Neville Chamberlain, declared war on Germany at 11.15am in an address to the nation on the radio. It was the first such public declaration of war, but not the last. George Bush declared his “war on terror” on 21st September 2001, live …

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BBC TV: South Today

BBC TV South Today ran an item on the banning of Facebook by Portsmouth City Council and included comments from me and even quoted from my blog…!

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Multitasking will not help your website visitors

Is multitasking really a good thing? Ask a woman and she’ll tell you that females are brilliant at it, while men are, well, just rubbish at doing more than one thing at a time. Ask someone aged less than 25, male or female, and they’ll tell you they are also …

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Local content will increase your website traffic

Your website readers are loyal to their locality. Provide them with something that’s relevent to their part of the world and they will lap it up. New research from communications experts at the University of Missouri shows that when we read something that is truly local, our brain commits more …

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Online advertising industry continues to delude itself

Advertising executives appear to be determined to prove that their industry really is worth it. Take a look at the latest whizzer idea from Eyeblaster – “dwell rates“. Apparently, we “dwell” on online advertising considerably more than we click through. According to the research, on average, we are 25 times …

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SEO is so amazingly believable it could be bunkum

Raise your hands brothers and sisters if you believe. Say “I believe”…again, say “I believe”…one more time brothers and sisters…say “I believe – I believe in the greatness that is SEO”. For many people who are running an online business, search engine optimization (SEO) has taken on almost religious levels …

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Training is vital to achieve your internet goals

For the second time in a week, Usain Bolt has stunned us all with another amazing, world record performance. Yet, anyone in the know in the world of athletics could have predicted this five years ago when Bolt was doing so well in the junior competitions in Jamaica. Indeed, all …

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Social networking at work might signal unhappiness

American social scientists have been spying on mobile phone users to find out exactly what they are doing. It’s all part of an ongoing international research project in the USA, Finland and Kenya which has shown that we tend to prefer to network with people close to us. In spite …

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Google proves advertising is a worthless activity

Google’s Chief Economist, Hal Varian, has put the proverbial cat amongst the pigeons this week by announcing that it doesn’t matter which position your AdWords advert turns up in – the conversion rate stays pretty much the same. In other words, all the effort to get the copy right, to …

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Blogging dramatically increases website traffic

Blogging is good for your business. A new study from Hubspot shows that companies that are blogging get more visitors than businesses which do not write a regular blog. Indeed, the analysis of data from more than 1,500 businesses reveals that firms which have blogs get 55% more traffic than …

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