Internet Psychologist
Toy retailer, The Entertainer, has chosen “smartFOCUS”, a leader in multi channel marketing software, to improve the company’s email and digital marketing capability. The deployment of the smartMARKETER eChannel software platform from smartFOCUS is part of a concentrated drive by The Entertainer to achieve a more cohesive marketing strategy by …
The website CitySocialising, the UK’s leading socialising and networking service for city professionals, today launched its search to find the UK’s most sociable people. In their hunt for the CitySocialising Super Socialiser 2009, the networking site is asking its members across 19 cities in the UK and Scotland to organise …
Social networkers often find they are in breach of “rules”. Last week, for instance, players in the US Open Tennis championships were warned against using Twitter. They are not alone, the National Football League in the USA has banned the use of Twitter in some circumstances. And social networks themselves …
Seventy years ago today the British Prime Minister, Neville Chamberlain, declared war on Germany at 11.15am in an address to the nation on the radio. It was the first such public declaration of war, but not the last. George Bush declared his “war on terror” on 21st September 2001, live …
BBC TV South Today ran an item on the banning of Facebook by Portsmouth City Council and included comments from me and even quoted from my blog…!
Is multitasking really a good thing? Ask a woman and she’ll tell you that females are brilliant at it, while men are, well, just rubbish at doing more than one thing at a time. Ask someone aged less than 25, male or female, and they’ll tell you they are also …
Your website readers are loyal to their locality. Provide them with something that’s relevent to their part of the world and they will lap it up. New research from communications experts at the University of Missouri shows that when we read something that is truly local, our brain commits more …
Advertising executives appear to be determined to prove that their industry really is worth it. Take a look at the latest whizzer idea from Eyeblaster – “dwell rates“. Apparently, we “dwell” on online advertising considerably more than we click through. According to the research, on average, we are 25 times …
Raise your hands brothers and sisters if you believe. Say “I believe”…again, say “I believe”…one more time brothers and sisters…say “I believe – I believe in the greatness that is SEO”. For many people who are running an online business, search engine optimization (SEO) has taken on almost religious levels …
For the second time in a week, Usain Bolt has stunned us all with another amazing, world record performance. Yet, anyone in the know in the world of athletics could have predicted this five years ago when Bolt was doing so well in the junior competitions in Jamaica. Indeed, all …
American social scientists have been spying on mobile phone users to find out exactly what they are doing. It’s all part of an ongoing international research project in the USA, Finland and Kenya which has shown that we tend to prefer to network with people close to us. In spite …
Google’s Chief Economist, Hal Varian, has put the proverbial cat amongst the pigeons this week by announcing that it doesn’t matter which position your AdWords advert turns up in – the conversion rate stays pretty much the same. In other words, all the effort to get the copy right, to …
Blogging is good for your business. A new study from Hubspot shows that companies that are blogging get more visitors than businesses which do not write a regular blog. Indeed, the analysis of data from more than 1,500 businesses reveals that firms which have blogs get 55% more traffic than …
Usain Bolt is a legend in his own lifetime; an amazing World Record time of 9.58 seconds for 100m – that’s over 23mph…! And if you watched this feat of athletic supremacy from the World Athletics Championships in Berlin you can’t help to have noticed that it was over almost …
Twitter users have forced the owners of the popular website to change direction. The users have effectively hijacked the site and led to a visible change in what Twitter is about. When Twitter was launched it asked “What are you doing?”. But the front page now says “Share and discover …