Social Media Marketers Rarely Use Organic and Paid Social Media Together
Although nearly 60% of social media marketers say their paid social media efforts are most effective for their business, more than half use a mostly organic approach
Finally, Robert Cialdini agrees with Graham Jones….!
For years, Professor Robert Cialdini has proposed his six principles of persuasion. For years, I have been teaching that these principles appear to miss out an important aspect of psychology – priming. Now, at last, Professor Cialdini has added a seventh principle to his theory, something he calls “Unity” in …
Cybersecurity report finds wide majority of organisations have been victimised by cyber attacks
80% of organisations were victims of cyber-attacks during past year
Infographics only help some of the people some of the time
The rush to use infographics could be misplaced. It turns out that they only help people already engaged with the topic.
Most small businesses still do NOT have a website…!
Most small businesses still do not have a website. Those without a site have not even registered their business domain names.
Online purchases via Apple Pay and Android Pay to reach $8b by 2018
New findings from Juniper Research claim that the value of digital and physical goods purchased through mobile ‘OS-Pay’ platforms will increase by fifteen times in the next two years.
How to successfully integrate social media into your marketing campaign
By creating and sharing great content, finding what works best for you and engaging with users, you will find that more of your target audience becomes aware of you
Men are the champions when it comes to online shopping
Contrary to popular belief, men lead the way when it comes to shopping … online shopping, that is
Improved brand loyalty comes from content, not advertising
Brand loyalty is at an all-time low. New research points to a way in which you can boost customer loyalty to very high levels.
Custom web design or template? How to choose between the two
Infographic answering the question over custom web design or template?
60 Percent of Pokemon Go Players Likely to Enter Businesses Offering Pokemon-Branded Discounts
Restaurants and bars top the list of businesses where players have seen promotions, with Facebook as the dominating medium to deliver Pokemon-themed promotions
Dominant super-sites force other websites to their way
Dominant players on the web focus the mind of users; that means your website needs to be like the dominant sites
One in three people prefer using their smartphone to having sex
Delvv’s Digital Habits Survey 2016 surveyed a sample of 355 Americans, ages 18 and above, using SurveyMonkey
13 tips for a successful Facebook business page
Infographic showing 13 tips for a successful Facebook business page
Touch screens change behaviour
The act of reaching out and touching a screen affects choices made by users in ways not achieved with mouse and keyboard.