How you can easily cut through the social networking hype

Readers of articles on social networking will find that the advice tends to be polarised. Either we are told that social networking is fabulous, marvellous, and essential to improving our daily lives. Or we read that social networks are full of weirdos, ne’er do-wells and other social misfits. Take today, …

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Travelodge couple are really early adopters

Pensioners David and Jean Davidson have been living in a Travelodge in the UK for the past 22 years. They went to a Travelodge back in 1985 and liked it so much, they have never left. Amazing. However, consider this – it only costs them £90 a week and that …

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Internet marketing is easy – oh really?

Every day, hundreds of people set up their online business sure in the knowledge that making money online is straightforward. They read tales of people making millions within a week. They get CD packages explaining how to “make money while you sleep”. And they download dozens of PDF ebooks at …

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Blogging will increase your print sales

Bloggers often try to make money out of their blogs. Some are successful, few are. The reason is that most bloggers trying to make money from their blogs are attempting to cash in directly – selling things “off the page”. As any competent advertiser will tell you, few people actually …

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You really should think like a publisher on the Internet

Your web site is a publication. Every business web site is a publication – even the giant catalogues that are Google or Amazon are publications. Several years ago I did some consultancy work with a giant international chemical company. We analysed what kind of business they were in and guess …

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Trust is a key issue in the online future

When you look something up online, do you always believe it? Sometimes, just sometimes, do you question what you read? Perhaps searching again to find out if another site says much the same thing? The trouble is, in the online world what is written isn’t always checked before it is …

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Online shopping has peaked say experts – but what do they know?

Market researchers are telling us that online shopping has all but peaked. Apparently, these “experts” tell us that the growth in Internet retail is set for a serious slow down. Indeed, one of the market analysts says, “most of the people who are ever going to be buying online are …

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Children are more socially aware than apes

Two year old children are more socially aware and adept than adult apes. That’s the conclusion of new research that has for the first time compared apes and human children on the same social task. The study shows that we are much more social than our biological cousins, who are …

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Social networkers are bound to be hypocrites

Your friends on social networks are hypocrites. Bit of a shock that isn’t it? After all they are your friends and you trust them. However, new research on “moral hypocrisy” suggests they might not be exactly as they seem. The study used a traditional technique of allowing a individuals to …

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Survey reveals amazing facts on Internet marketing

What an amazing bunch of people Internet marketers are. You would think that businesses who use the Internet to market their products would be using a whole host of online resources. But you would be wrong. Shocked and amazed – that’s what you will be when you take a look …

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Your business blog needs really strong opinions from you

Readers of your business blog don’t come along just to find out your latest news. No, according to research from the market research company Synovate, most people read blogs for the opinions they carry, not for their news value. The study was really looking at how much value people placed …

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ITV News turns up on the doorstep

Earlier this morning the doorbell rings and standing there was a reporter from ITV News. After a brief chat we agreed on a recording that will take place later in the week.

And you thought everyone did business online

You are a special kind of person. No, I’m not just being nice to you, though I don’t want to be nasty. Actually, the fact that you are reading this article about Internet business means you are interested in the whole notion of online business activities. Well guess what, new …

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Would you like YouTube in your pocket?

Researchers at IBM have managed to crack a conundrum which means microchips could dramatically fall in size. They are predicting that data could be stored at the atomic level, meaning processors could fall to the size of a particle of dust. Not only does this mean you could store the …

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Don’t believe everything you read about the Internet

Readers of the latest Web User magazine might be a bit worried if they are business owners trying to make the best of what the Internet has to offer. According to a study reported in Web User, Internet users favour online-only brands over and above those shops that have a …

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