The Sun newspaper asked my advice
The Sun newspaper called earlier to ask my advice about a story they were planning to run. I was able to give them plenty of background information and the result was a story headlined Email deluge causes misery.
Your entire house will soon be Internet connected
Home owners will soon be connecting all sorts of household objects to the Internet thanks to a decision by regulators. The decision means that manufacturers will be able to add wireless connectivity to without needing any special license. Licensing adds to the cost of manufacture, so the lack of this …
Get your customers to write your web site
Online shoppers should be writing much of your web site. That’s a clear conclusion from a new study of Internet retailers by the Internet marketing consultancy, e-consultancy. Their study, done in conjunction with the social commerce organisation Bazaar Voice, shows that the presence of customer reviews of your products and …
Government report on e-crime? Tosh..!
Let’s not beat about the bush here – the House of Lords report on Internet crime includes a lot of nonsense. Once again, parliament has shown it largely fails to understand what the Internet is, how it works and what we do with it. Here are some gems from the …
The rich get richer on the Internet
Researchers in Amsterdam have discovered something interesting about teenagers online, which almost certainly applies to grown ups as well. The study shows that unlike media speculation that children are busy online contacting strangers, most of them actually only use the Internet to keep in touch with people they already know. …
Google hasn’t been entirely truthful
People searching for anything via Google have had the wool pulled over their eyes. What Google does is also misleading to Internet marketers and anyone trying to promote their business online. It’s all explained and demonstrated in the video below or at YouTube. Every time you search, Google tells you …
Should you start a blog? That’s the wrong question.
Should I start a blog? What should I blog about? How often should I blog? These are all questions people ask about blogging. But they are the wrong questions. These kind of questions focus the individual’s mind on process, rather than outcome. Better questions are: What do people want to …
Taking money online will be much easier yet more difficult
Shoppers online usually spend money in one of two ways – credit cards or PayPal. True there are other systems, but they are comparatively insignificant. For businesses, the two payment options present few problems – other than technical issues. For customers, though, it’s a different picture. In spite of the …
Automatic marketing will boost your business even when you are dead
Lawyers are going to have a field day. But researchers in Chicago are working together on a project to create a virtual copy of individuals that could live on after their death. In other words there could be a copy of you alive on the Internet, doing business and earning …
You can take advantage of the online shopping boom
Shoppers are increasingly deciding to buy things online. If you think we have a large amount of Internet shopping at the moment, you ain’t seen nothing yet. According to a new report from eMarketer, online shopping in Europe will triple over the next four years. This study suggests that there …
Don’t try to get people to like you on social networking sites
People who use social networking sites, or who go to networking events may wish to read some research from two American professors. Their study published in the Academy of Management Review suggests that you should work on the people who dislike you. The study shows that within one social networking …
More cash to feed your brain
You are already thinking about money. No I’m not a mind reader, but I’m a thought implanter. I’ve deliberately started you thinking that this article is about money. Two things have achieved that – the word cash in the headline and the picture of dollar bills. Psychologically, this is called …
Airline industry still doesn’t understand the Internet business
Airline passengers are having a tough time. But not for long. Today saw the news that British Airways faced record fines for price fixing. Meanwhile BAA, the owners of London Heathrow are seeking an injunction to ban people from the airport who want to protest about environmental issues. The ban …
Happy Birthday Blogging
The world has just celebrated ten years of blogging. That’s right, blogging started back in 1997 and since that time over 70 million blogs have been produced with 120,000 starting each day. Yet, the vast majority of web site owners and online businesses have yet to start a blog. What’s …
Shock horror – you can learn from the government..!
Sit down and take a deep breath; this may come as a shock. But one part of the UK Government is better at online business than Tesco. I’ll say that again…Tesco is worse online than one arm of the UK Government. I know, sounds mad doesn’t it? When you consider …