Internet Psychologist
Bloggers are only using half the power of blogging software – if that. The vast majority of people writing blogs are simply typing up their latest musings and adding them to a blog that is not even part of their main web site. Indeed, the vast majority of blogs do …
Business owners appear to have become enthralled by the concept of “globalisation”. The Internet means your customers can come from anywhere in the world and several companies have used the web to expand their reach. However, the struggle against the global competition is huge and it is taking many business …
Futurists have been telling us for ages that we are going to live in an increasingly connected world. Only last week Marks and Spencer launched the iPod suit, where the jacket comes pre-wired with all the connections you need for your iPod. We’ve been hearing about computerised clothing and the …
Shoppers on the Internet are prepared to pay more for what they buy from you if your site has a clear privacy policy. According to research from Carnegie Mellon University, shoppers want to see your privacy policy plus they will pay more for goods and services from sites where such …
Business professionals are increasingly using social networking sites to connect with their existing colleagues, rather than find new opportunities. That’s one of the conclusions you can draw from the latest survey on social networking by the Institute for Corporate Productivity. The study showed that over half of all businesses who …
Internet marketers could learn a thing or two from Starbucks. Instead of setting up “just another” coffee shop, Starbucks decided to be different. Rather than do what everyone else was doing it opted for a psychological approach. What they wanted was to make people addicted to Starbucks, not necessarily to …
Internet marketers are keen on establishing online brands. Some of them spend a great deal of time, money and effort in building their “mission control” web sites which are central to their brand. However, results from a survey of 115,000 people (an impressive number) suggests that this strategy could be …
Readers of Business Week magazine have been told this week that blogging is dead. And who told them that? An executive from Google – and not just any executive either. According to the product manager for Blogger, Eric Case, blogging is vanishing. Now hang on a minute…what did he say…blogging …
Business executives speak a different language to the rest of the world. Indeed, in recent years there has been a whole new development of words that sound highly impressive but actually say nothing. You can be in an business meeting these days where heads nod sagely as people talk about …
Television viewers in the UK may have noticed something strange last night. One of the most popular television programmes for the past 25 years is clearly becoming much less important to the nation. The programme is the weekly chat show “Parkinson”, hosted by Michael Parkinson. In a much publicised move …
Women do the bulk of shopping. Study after study reveals that, in general, men dislike shopping. Even when men go shopping for things they say they like, such as cars, research shows that in most cases the purchasing decision is actually made by a woman. Many web sites that offer …
Productivity can be reduced by social networking according to some businesses. Indeed, many companies now ban their staff from connecting to MySpace or Facebook, for instance. Some companies have even arranged for their firewalls to prevent these sites from loading. This is all borne out of the notion that social …
Sofia Rubenstein is a 17-year-old high school student in Washington DC who is in a lot of trouble. She is having to work unpaid in her father’s store to pay off the $1,100 bill she ran up by texting her friends on her mobile phone. During one month she sent …
Internet marketers appear to think that all they need is a product and a web site and “hey presto” the money will start rolling in. Well, it doesn’t work like that. Just like any other business, Internet marketing requires careful planning, constant attention and testing. Nowhere is the “lazy” approach …
Bloggers the world over are trying to cash in on blogging. They want to “monetize” their blogs with advertising or affiliate products so they can sit back and see the cash roll in. However, few bloggers are actually earning serious cash from their endeavours. One of the reasons for this …