Email is actually superior to voicemail for emotions
Email triggers more emotions in senders than voicemail. But the content is more negative in emails than voicemails.
Power of personalisation appears to be a myth
Personalisation makes almost no difference to whether or not your marketing succeeds. New study findings.
How to choose the right domain name
Choosing the right domain name requires you first to think about how you will be using the name and how it will be perceived.
How to Increase Your Organic Engagement on Facebook
It’s becoming harder for businesses to get their content before consumers’ eyes on Facebook. Here are some tips to change that.
What prevents you from understanding your customers?
Business owners fail to get to grips with understanding their customers. But what is the real issue in understanding your customers?
How smartphones can influence shopping behaviour
Infographic showing how smartphones can influence shopping behaviour
What are the top websites viewed in-flight?
Low cost airline Norwegian, which offers passengers free on-board WiFi, has revealed the favourite websites and mile-high surfing habits of UK passengers.
How to integrate social media into your print advertising campaign
Physical advertising is still important, as it can reach areas that online advertising can’t.
9 Questions to Ask Before You Engage with Instagram Influencers
Small Business PR Toolkit, Sarah Ware, offers nine questions to ask before working with influencers on Instagram.
What tools can you use to create infographics?
Infographic answering what tools can you use to create infographics?
When is the best time of day to write a blog?
Writing blog posts is an essential component of online marketing. But what is the best time of day to write a post?
What is “me-commerce” and is it the future?
Infographic showing the rising importance of “me-commerce”
Is your website actually useful to people?
Usefulness of technology is our over-riding factor in helping us enjoy the experience of using it. If your website is not useful it won’t rate highly.
5 significant reasons why print is more valuable than digital
New study shows that our psychological reaction to printed materials outweighs our reaction to digital content