Google announces another Panda update
How will this update affect the rankings of your web pages on Google?
Amazon Tops UK Digital Customer Experience Study
Online giant Amazon has topped the latest eChannel Retail Benchmark report from eDigitalResearch, assessing the entire end-to end customer experience across key digital channels
Is email marketing successful or just plain easy?
Email marketing continues to be the most highly rated form of Internet marketing. But that might be because it is easy.
Leading child psychologist urges parents to understand and embrace mobile technology
Look for technology that allows personalisation – children benefit when learning and play is targeted to them and they feel that they have control over aspects of it
New research shows Intelligent Chat is increasingly favoured by consumers
Legacy chat services that show no understanding of who the consumer is or what their issue might be, are simply not fit-for-purpose
Do misleading adverts influence your buying decisions?
Infographic asking do misleading adverts influence your buying decisions?
Why do businesses send such stupid emails?
Brands send out emails which do not get opened in spite of knowing what people really want.
How performance and reliability affects sales and satisfaction
Infographic showing wow performance and reliability affects sales and satisfaction
Being available is more important than being different
Customers think you focus on them when you provide easy access to you and immediate help or support. Having a social media network is one of the least important requirements.
Technology Causing High Street and Online Shopping Experiences to Merge
SmartFocus survey reveals shopping preference is linked to age, with more younger shoppers more likely to shop online and via their smartphone
How to use internal links to improve your search engine rankings
The links from other websites are a very important signal for Google’s ranking algorithms. The links on your own website also influence the position of your web pages in Google’s search results.
UK Consumers 76 Percent More Likely to Find Mobile Ads Informative and Helpful Than Last Year
xAd/Telmetrics 2014 UK Mobile Path-to-Purchase Study shows mobile ad reception is shifting as ads become more relevant and personalised
How to maintain long-distance social relationships
Maintaining social networking relationships can be tough – unless you are humble, according to new research