Mobile generation are actually couch potatoes
New research shows that most shopping from mobile phones is done in the home, rather than “on the go”
consumer behavior
Social networks could be the worst place to advertise
Social network advertising is popular, however research suggests it may work against advertisers due to psychological framing effects
Social pressure can change online behaviour
People do what other people do, so you can use social sites to create pressure to buy your products and services
Mobile Commerce Transactions to Exceed $3.2 Trillion by 2017
The value of mobile commerce transactions conducted via mobile handsets and tablets will exceed $3.2 trillion by 2017
Get your customers to pay in advance, they will enjoy it
Get your customers to pay in advance. They will enjoy your products more this way.
5 ways to understand customer behaviour online
Five ways in which you can understand the online behaviour of your website customers. Tips on web psychology.
Social Media Boosts Consumer Power
Nearly a third of us (31 percent) post online following inadequate customer service, spreading the complaint across our network and beyond
People just expect you to respond to email
People turn to email as second nature these days. They expect you to respond and monitor all incoming channels.
UK consumers ‘far from ready’ for buying software in the cloud
UK consumers are not yet ready to buy their desktop software from the cloud, with almost two-thirds of respondents preferring to purchase software in a physical format, according to new research released today from software firm Corel. 2,006 consumers were questioned on their software buying habits by Leadership Factor on behalf of Corel and the survey revealed that 37. “One day a majority of people will use the cloud to rent or lease their software, but the research clearly shows that we are far from ready for that at the moment,” said Amanda Bedborough, Executive Vice President, Global Sales, Corel. 874% of consumers said they would rather have a choice in what format they bought software and when asked what would prevent them from renting or leasing software from the cloud, 75.
Apple, Google, Starbucks – what we “feel” matters most
Brands like Apple, Google and Starbucks could face more than financial trouble according to new psychological research.
Experian Marketing Services Reveals 27 Percent of Time Spent Online is on Social Networking
Experian Marketing Services Reveals 27 Percent Of Time Spent Online Is On Social Networking In 2012
Digital Living Room Market is Expected to Hit $200 Billion by 2018
The digital living room concept enables one to share music, photos, and videos among various consumer devices
Shoppers Leave Stores and Complete Purchases Online for Discounts as Low as 2.5%
Forty-five percent of customers shopping in-store at brick and mortar locations will walk out and complete their purchase online for a discount as low as 2.5%