consumer behavior
Make your website feel like home
Research shows that when people feel at home they are likely to buy more. Making your website appear like a shop could work against you.
Three-Quarters of Brits Rely upon Personalised Product Recommendations When Shopping Online
The UK leads the rest of Europe in the adoption and usage of personalisation technology when shopping online, according to a study released today by IDC and RichRelevance
Is niche marketing worthwhile?
Niche marketing could be focusing on the wrong thing. Customer personas could be much more valuable.
What Makes Consumers Click?
Graham Jones explains The CLICK System to make consumers click, from his book Click.ology
Should you pay your customers to buy from you?
Customers need instant rewards. Sometimes the product or service doesn’t produce rewards for a long time. Paying your customers can help.
Marketing to online crowds requires new approach
Crowds are more responsive to safety style messages than other marketing tactics, says new research.
iPhone’s New Security Will Make It Number One For Illicit Daters
Will people use the new security measures in the new iPhone to help them have extra-marital affairs?
7 Psychology Books Every Business Owner Should Read
There is a lot of psychology in business, so business owners ought to learn some..! These books provide the essentials.
Do NOT sit down when shopping online
A heightened sense of balance makes you more cautious when buying because it encourages you to weigh up all the options.
Free products are more valuable than discounts
Consumers value a free item more highly than a discounted item. So when you want to sell a high priced item add a freebie.
Voucher Code App Helps Shoppers Save Time & Money
Rather than trawling the database for codes, shoppers are now alerted to a potential saving by a browser app.
Your customers want to make choices
Giving customers a choice of products to buy makes it more likely they will purchase something
Advertisers have been making a fundamental mistake
Online adverisers try to tap into what we are currently interested in. Psychological research shows this is the wrong approach.