Smartphones cause retail problems and opportunities
Smartphone users price compare within stores causing difficulties for bricks and mortar retailers. But smartphone users also love being approached on their device with coupons.
consumer behavior
Shoppers force changes in online retail
Online retailers are being squeezed as shoppers focus their activity with fewer and fewer sites. Research shows that most online shopping is now done with fewer than five different websites.
How to stop people choosing low prices on a web page
When people are presented with price choices on a web page they may choose the low price. To increase your profits use these techniques to get higher priced selection by customers.
Winning awards can work against your business
Winning awards can seem a good idea. But it opens up your business to a wider audience bringing negative reviews and word of mouth.
Customer Satisfaction Gap Between Mobile and Traditional Retail Websites Widens
Marks & Spencer Takes Joint First Place with Tesco for Mobile Satisfaction, but Still Lags Behind Its Web Score
Show prices online for long-term customer desire
The display of prices for products and services is a long-standing debate. Should you show them? Should you hide them? What colour should prices be displayed in? How big and what kind of type should you use? Gosh – there are so many questions for just one element of online marketing. Research shows mixed results. … Read more
Three Times As Many Consumers Concerned About Companies Sharing Data Than Government Surveillance Programmes
Online trust falls to lowest point in three years with only 55 percent of British internet users saying they trust most companies with their personal data
Consumer Psychology and the E-commerce Checkout
Infographic looking at the connection between ecommerce and psychology
Time to tell your web visitors a story
Stories have a powerful way of ensuring your message sticks. Research suggests that if you use stories people remember your website longer.
Get people to like you because you like them
Likes on the web are mostly one-way, which is not real liking. Liking happens when it is two-way. How much do you like your customers?
Convenience is key to your online success
Convenience is a key factor in people deciding whether or not to use your website. Demonstrating convenience equates with success online.
Voucher codes are not worth the paper they are not printed on
Voucher codes only appear to work if there is instant gratification. Any delay in receiving discounted products makes people value them less.
Why your website should not display prices
People pay more when they are asked to pay what they think an item is worth. They also pay more if they are paying for another customer.
Pictures could REDUCE your online sales
Pictures can be glossed over preventing people from making purchasing decisions