digital marketing
Marketing to online crowds requires new approach
Crowds are more responsive to safety style messages than other marketing tactics, says new research.
10 Email Marketing Tips for Your Business
Infographic with 10 email marketing tips clearly explained
How A Single Unhappy Customer Can Destroy Your Reputation
Infographic Showing How A Single Unhappy Customer Can Destroy Your Reputation
Facebook marketing is worse than old-fashioned mail
Statistics on Facebook marketing show it is achieving only very low rates of customer engagement for businesses. Don’t believe the hype.
Why Internet Marketers need to understand the parasympathetic nervous system
Internet marketers play mind tricks – or at least they like to think so. The problem is, they don’t always work. Take the “look at me on the beach” sales page. This shows the Internet marketer on a lounger with laptop in hand next to some story about the fact …
Advertisers have been making a fundamental mistake
Online adverisers try to tap into what we are currently interested in. Psychological research shows this is the wrong approach.
Using Psychology to Increase Sales Conversions
Infographic that Shows How To UsePsychology to Increase Sales Conversions
Study Finds Majority Of Small Businesses Have No Marketing Plan
Study Finds Majority Of Small Businesses Have No Marketing Plan
SME’s digital identity has major impact on customers’ perception
Independent research reveals that small changes to a company’s digital identity could result in significantly more business
Using Internet Psychology to Make More Sales
Appearance of Internet Psychologist Graham Jones on The Web Marketing Show