Brands Invest in Facebook Advertising with New Budgets and Focus on Fan Acquisition
Brands are continuing to invest in Facebook advertising and focusing on fan acquisition. Spend in social media advertising is now additive to existing budgets rather than subtracting from other digital media channels, demonstrating the growing investment in the medium. Brands continued to acquire Facebook fans at 9% per month. Facebook …
Should You Buy Facebook fans?
By Cedric Loiselle You probably have heard about online vendors that sell Facebook fans. Those who want to buy Facebook fans should understand what is in store before signing up. Sites like Usocial have become popular recently because they promise to fill your fan pages with “likers.” Before you get …
Is the social media world destroying our online business?
Social media importance is overplayed for local businesses according to new research. Furthermore, the internet itself appears to be seen as more important than it actually is in helping promote a business.
Vast amount of online data reduces marketing effectiveness
The extent of online data is huge; but internet marketing depends on data. Businesses are overwhelmed by data, thereby reducing their effectiveness on the web.
Facebook caused even more divorce mayhem in 2011
A survey carried out by UK divorce website Divorce-Online in December 2009 found that 20% of behaviour petitions contained the word “Facebook.”. A follow up survey in December 2011 has found that number has increased alarmingly during 2011 to {{33% of behaviour petitions have been found to contain Facebook}} in …
How to beat online distractions
For a moment, just focus…! Ignore those links on the right hand side of the page. Resist the temptation to sign up for my weekly newsletter. Shut your eyes to the other tabs and windows open on your screen. Instead, for a moment or two – concentrate. There that was …
My Top 10 most popular articles of 2011
So, what has grabbed your attention this year? During 2011 I added almost 1,000 new articles to this website – some have proved very popular, others less so. Here is a reminder of the Top 10 most-visited articles of the year (click on the titles if you want to read …
The Leaked Zuckerberg Photos And The Fragility Of Privacy
A few days ago, hackers exploited a security flaw on the Facebook website to gain access to private photos belonging to Mark Zuckerberg, the founder and CEO of Facebook. Although the security loophole was swiftly closed by Facebook, the images had already been posted to the web by the hackers. …
Innovative ExactView Technology Tracks Social Media to point of Sale
Brands who have implemented a social media strategy into their integrated consumer outreach programmes but have been unable to effectively evaluate the success of their campaigns to the point of sales conversions, need now look no further than ExactView – the latest technological advancement by leading provider of real-time performance …
Top Santé Magazine
Just completed an interview for Top Santé magazine on the psychological health implications of being obsessed with Facebook.
Babies can teach us how to use the internet
Protesters who tried to break into a corporate building in London today may have a point about the unfair distribution of wealth, but they are probably going about it the wrong way. Many people reckon the protesters should find something better to do, others call for harsher punishments for loutish …
Why your website should not have different sections
Earlier today I got up from my desk, walked into the kitchen and then couldn’t remember why I had gone there in the first place. You might think I am losing my marbles. But I suspect you may well have done something very similar today. All of us experience the …