Digital Business Psychologist
Internet marketers are facing a significant change in the way they operate thanks to a deal between Facebook and Microsoft. The arrangement sees Microsoft as the provider of advertising on the Facebook site. For the past few years Google has dominated the pay-per-click sector, with Yahoo running a late second …
Philip Calvert arrived at a recent NRG Business Networks lunch ready to deliver a killer blow for many businesses in the audience. Hitting the audience squarely between the eyes he told them that unless they were focusing on online social networking they were nowhere. Social networking is so important, he …
A new study of small business owners reveals they are finding all this Internet marketing lark rather daunting. Most claim they shun Internet marketing because of costs and complexities. Many small business owners claimed they were confused about Internet marketing and the whole Web 2.0 phenomenon. However, while small business …
Facebook users know they can send each other little messages, even buy their “friends” an online drink or send them a “hug”. You can even do all that with text messages, sending little “wordlets”. But there’s a more subtle connection, a psychological one. When text messaging was invented it was …
Google appears to have added “blogsearch” findings to it’s main index which means if you blog, your entries can appear in the main Google search results within minutes. Here’s an example: my posting “Make the most of online opportunities” was published here a couple of entries ago. Within 12 minutes …
Joining in social networks, such as Facebook, are all the rage at the moment. If you’re not in a social network, you’re no-one. However, when people join, say Facebook and then Ecademy, they tend to mix with the same people. Your collection of “friends” on Facebook is likely to be …
Accountants, lawyers and bankers often turn up at business networking events, such as those run by a Chamber of Commerce. They grab a drink, pick up a leaflet or two from the exhibition stand and then pretend to read it. Self-consciously they meander around the room until someone more extrovert …
Readers of articles on social networking will find that the advice tends to be polarised. Either we are told that social networking is fabulous, marvellous, and essential to improving our daily lives. Or we read that social networks are full of weirdos, ne’er do-wells and other social misfits. Take today, …
Two year old children are more socially aware and adept than adult apes. That’s the conclusion of new research that has for the first time compared apes and human children on the same social task. The study shows that we are much more social than our biological cousins, who are …
Your friends on social networks are hypocrites. Bit of a shock that isn’t it? After all they are your friends and you trust them. However, new research on “moral hypocrisy” suggests they might not be exactly as they seem. The study used a traditional technique of allowing a individuals to …
One of the world’s largest banks, HSBC, has caved in to a pressure group organised on Facebook. The group called “Stop the great HSBC Graduate rip off” has attracted nearly 6,000 members on Facebook. The group was set up to campaign against the fact that students who recently graduated were …
Employers are increasingly deciding to ban social networking sites like Facebook. Kent County Council, for instance, this week slapped a ban on using Facebook in the office. Now the TUC has joined the debate by suggesting that employers should have a policy in place about the use of social networking …
Business bloggers are no longer interested in finding out about blogging. Or at least so it seems. The lack of interest means that the latest Blog Business Summit has been cancelled. This follows three years where the Blog Business Summit was THE place to go to find out about the …
Social networking is all the rage; everywhere you look someone is joining a social network or creating a new one. Every day, for instance, 100,000 people join Facebook. Type in “build your own social network” into Google and you find over 150,000 results. But there’s a big problem with social …
Let’s not beat about the bush here – the House of Lords report on Internet crime includes a lot of nonsense. Once again, parliament has shown it largely fails to understand what the Internet is, how it works and what we do with it. Here are some gems from the …