Facebook Ads as Much as 30 Percent More Valuable for Marketers Using Multi-Touch Attribution
Kenshoo publishes new study that finds marketers using multi-touch attribution models generate most value from Facebook advertising
pay per click
Advertisers have been making a fundamental mistake
Online adverisers try to tap into what we are currently interested in. Psychological research shows this is the wrong approach.
Online advertising is best if it is local not global
Advertising is rarely looked at or clicked on; indeed most people ignore it. But when it does work best is when it is local not global.
Tips for successful Pay Per Click Campaign Management
By James Dureno Paid search advertising can prove effective in drawing the relevant amount of traffic to your organization, however small businesses make mistakes that cost them their campaigns going in the wrong direction. In a successful paid search advertising campaign advertisers use Google Adwords and Facebook Ads also specifying the amount they want to … Read more
The New Year starts with shady ads on Google AdWords
A company has started the new year with shady Google AdWords ads. Fortunately, Google has pulled the ad in the meantime. Is this ad a sign of the shady advertising methods that we have to expect in 2012? What exactly happened? A blogger discovered that a company run a Google AdWords ad that appeared for … Read more
The benefits of using Generic Domain Names
People are more likely to click on a domain name that matches their search terms than a company domain name which can provide the answer to their problem. This theory was tested by Memorable Domains in a campaign for electric bicycles. Adverts which featured a generic domain name with an exact match to the product … Read more
Google’s leaked quality rater handbook: 7 helpful tips
Last month, Google’s latest quality rater handbook leaked. The handbook contains useful information about how Google rates the quality of a website. Is your website good enough for Google’s requirements? What is the quality rater handbook? Google employs so-called quality raters. These are the people who manually check Google’s search results to make sure that … Read more
How to get millions of visitors to your website without paying a dime
X-Factor supremo Simon Cowell is fuming. Viewing figures for the prime-time show are down significantly compared with last year. But I suspect after making his views known via the front page of The Sun, the number of people watching will be back up this weekend. Millions of people who previously couldn’t care less will tune-in … Read more
Advertising blindness reduces Google’s income but could increase yours
Did you watch TV last night? Can you remember the adverts? Often, we can’t actually recall anything the advertisers spent millions on. What a waste of their money..! And if we can remember the advert it is usually because it was hugely creative – and then we can’t recall the product it was trying to … Read more