The pronouns you use on your website matter
Most websites use “we” a lot, but that could have significant implications for user engagement. Focus less on yourself and more on the reader.
psychology
Music study shows why your customers buy things
Getting people to buy your products is simple – trigger their nucleus accumbens, part of the brain’s basic circuitry.
Economic and consumer psychology reveals how to charge high prices
Charging high prices for your goods and services requires an understanding of economic and consumer psychology
What lying politicians tell you about online safety
Chris Huhne and Safer Internet Day combine to show us we need to take care online because we cannot so easily spot lies on websites.
Online social networks have inbuilt major weakness
We might be making mistakes on social networks because we are not close to real people
10 Psychological Ways to Customer Conversions
Infographic showing 10 ways to convert more customers using psychology
10 Ways to Convert More Customers Using Psychology
Infographic showing how to convert more customers using psychology
The Importance of Colour Choice in Web Design
Website colour can affect consumer choice so t is important to be deliberate about the colours used
BBC Radio Berkshire
On the Anne Diamond Show talking about the psychology of email.