The Psychology of Colours and Branding
What colours should you use on your website to help convey the right brand image and feeling?
psychology
The Daily Record
I was interviewed today by the Daily Record in Scotland about the psychology of posting tasteless material on Twitter.
Daily Telegraph
Daily Telegraph includes my comments about psychology of SMS text messaging
Content curation reduces information overload
Content curation is the next big thing online. You can make your mark by being a content curator.
The psychological impact of social media
The online world is affecting us psychologically. This collection of articles shows how.
7 Psychology Books for Internet Marketers
These 7 psychology books will help anyone use the Internet in better ways. But they will also specifically help Internet Marketers.
Justin Bieber reveals what your website needs
The psychology of Justin Bieber Fever shows you what you need to achieve on your own website to attract more visitors. You need to increase dopamine levels.
Trolling can be a reminder of our shadow
The increase in the activity of Internet “trolls” has been highlighted recently. But what does it say about people in general that this can occur?
Forget Myers-Briggs: all you need is Facebook
Checking Facebook alone is as good as those expensive occupational psychology profiles according to new research.
You must laser target your website visitors
Neurological research suggests web design needs to be even more laser-focused on the precise needs of visitors. They decide in advance what to look at.
Internet Marketing Psychology Helps You Sell More
Internet Marketing Psychology is the concept of understanding how your customers think and behave so that you can engage with them better, please them greatly and ultimately sell more. The idea of using psychology to sell more is not new. Retailers in traditional stores, for instance, use psychological techniques – …
BBC Radio Berkshire
On the Bill Buckley show this morning talking about the psychology of Boxing Day shopping.
Christmas Past or Christmas Present – which is best?
Charles Dickens knew a thing or two about human psychology. In “A Christmas Carol“, the main character Ebenezer Scrooge connects his past to his likely future and changes his behaviour as a result. Instead of being a miser, he dramatically alters his behaviour and becomes a model of generosity, providing …
My Top 10 most popular articles of 2011
So, what has grabbed your attention this year? During 2011 I added almost 1,000 new articles to this website – some have proved very popular, others less so. Here is a reminder of the Top 10 most-visited articles of the year (click on the titles if you want to read …