Internet Psychologist
Here’s a simple psychology project you can do yourself this weekend in your local High Street. Sit yourself down in the café or restaurant of your nearest department store and do a bit of “people watching“. All you have to do is count the number of shopping bags each person …
Here’s a conundrum for you. Let’s see if we can work it out. According to several studies, most business do NOT blog. Back in 2009 less than 16% of the Fortune 500 were blogging. And according to a study last year the number of companies blogging would rise to just …
Dr Brooke Magnanti is a scientist who you might know better as “Belle du Jour“, the £300-an-hour prostitute who wrote such a famous blog it was converted into the TV series, “Secret Diary of a Call Girl” starring Billie Piper. Dr Magnanti was finally “uncovered” in 2009, some six years …
Getting people to engage with your website and to click on anything is an ever increasing problem. The number of available web pages is rising dramatically – 40 new websites are created every single minute of each day. And together with the existing websites (all 260 million of them) Google …
Psychologists often find strange relationships between our behaviour and our body shape. Recent research from the University of Wisconsin-Milwaukee has discovered that profitable companies require a fat-faced leader…! According to the research, Fortune 500 companies who had leaders with wide faces made more profits than businesses where the leaders were …
Ryan Giggs is back in the news…AGAIN…! He has he been accused of not being able to keep his trousers up, and it now transpires he has also spent £30,000 on trying to stop himself going bald (allegedly). Another day, another Ryan Giggs revelation; it looks like it won’t be …
Nick Clegg has a problem; according to academic research his party could lose a significant number of seats in the next general election. But as soon as you think of the Liberal Democrats or their leader, what colour comes to mind? Yes, you’re thinking of yellow aren’t you? Gosh; I’m …
Lady Gaga has made history and helped us understand a bit more about web design psychology; she has become the first celebrity to have more than 10m followers on Twitter. Whoopee! Of course that means that over 96% of the Twitter world ignore her. And as for the rest of …
Blogging is, of course, great for business. Indeed, many successful businesses put blogging central to their online activities. There is plenty of evidence which shows that blogging is related to search engine success, social media success and – importantly – financial success. Blogging works. However, there is more to blogging …
I feel really sorry for Janet Richardson, the 73-year-old grandmother who was accidentally dropped into the ice-cold sea by paramedics as they tried to take her from her holiday cruise ship, the Ocean Countess, to hospital in Norway. I don’t know her and I’ve never been dropped into the sea …
Psychologists in London have revealed today that a new form of advertising they have tested could revolutionise the online world. The advertising method they have devised and studied in over 1,000 people has located the actual brain triggers to buying – the brain’s “buy now” button. It has been known …
Eight out of ten owners say their cats prefer Whiskas. (Other pet foods are available.) Do you remember this famous advertising slogan? Maybe Pedigree Pet Foods would have done better if they had said “80 per cent of cat owners” instead of “eight out of ten”. The reason, according to …
If you want to succeed online you need to become an internet expert. That will change the way your brain works, it seems, and make your thinking much more intuitive. No longer will you sit there wishing – instead you will instinctively know what to do next in order to succeed online.
The developing field of cyberpsychology encompasses all psychological phenomena that are associated with or affected by emerging technology. Cyber comes from the word cybernetics, the study of the operation of control and communication; psychology is the study of the mind and behavior. Cyberpsychology is the study of the human mind …
I’m on the Anne Diamond show on BBC Berkshire today talking about the psychology of the January sales.