The Psychology of Website Design
Psychology of Website Design – Dr. Pamela Rutledge View more presentations from Media Psychology Research Center.
psychology
Paper-based blogging system yields results
OK – here’s a quick quiz. Question 1: What is the fastest way to contact someone? Did you say email? Or Twitter? Or an SMS text message? If you came up with some digital method – it’s the WRONG answer. The fastest way to contact someone is…wait for it….the telephone. …
5 Easy Tips For Improving Your Business Website
By Colette Mason If customers don’t stick around on your website long because they find it confusing, frustrating or boring, ultimately, your business will struggle to make any sales online. The great news for you is there are tons of quick and easy – usually free ways – to make …
You must hold conversations with your website readers
Listening and speaking gets our minds in sync. Can you achieve that online? yes you can..! Hello, how are you? Hope all is well in your world today. It’s a bit dreary here at the moment, weather-wise, but I’m looking forward to a busy day. Later on, I’m off to …
Daily Telegraph interview
Interviewed earlier today for The Daily Telegraph on the psychology of crowdsourcing and why we tend to trust large groups of people online, such as when we ask questions in Twitter. Interesting subject and hopefully I gave some interesting answers…! Read all about it in the Telegraph soon. UPDATE: Here …
Online shops fail to predict customer behaviour
The Political Editor of Sky News, Adam Boulton, is now a YouTube sensation after his live TV spat with Labour Party adviser, Alistair Campbell. “Don’t keep saying what I think,” yelled Mr Bolton, “don’t keep telling me what I think.” There is no love lost between these two anyway; but …
WordPress is wrong and graphic designers are right
A standard WordPress page does not help your website visitors remember what is important WordPress is one of the most popular pieces of software around. Indeed, on WordPress.com there are over 11m blogs – and as for the number of websites that are built using WordPress.org, well it’s anyone’s guess. …
Internet success is more likely when you meet the right people
RBS boss says bankers are paid to much; but that’s because of their brains The boss of RBS has scored a Gordon Brown-like “own goal”. The bank’s Chairman, Sir Philip Hampton, has admitted that city bankers are paid too much – “astonishingly high”, is what he said their salaries were. …
There are three types of internet marketer
If you are a fan of Neurolinguistic Programming (NLP) look away now; you are about to be offended. Good – notice the embedded command? OK, what I’m about to reveal shows that the entire basis of NLP could be false. The evidence that we are either “visual”, “auditory” or “kinaesthetic” …
Three steps to selling more online
Online shoppers do not base their buying decisions on single factors, such as price or whether or not they like your web design. Instead, much research is showing that buyers are using what might be called an “holistic” approach. In other words they are taking into account a range of …
Growing divide between politicians and web users
Politicians are consistently demonstrating they are growing ever further out of touch with the rest of us. A new study from the George Washington University in the USA shows that young people are interested in politics and they would love to get involved – if only politicians would talk to …
Why Customer Objections Are Good News!
When a customer begins to express objections (or as I prefer to call them concerns) during the selling process this can be very, very good news! Firstly, they may be genuinely considering your idea and as they are thinking about it some possible hurdles spring to mind. And secondly as …
The 3 Rules of Successful Selling
After fifty years of studying businesses of all kinds Dun & Bradstreet (the world’s leading provider of financial information on companies – their database holds information on 100 million companies!) concluded that the entirety of business wisdom can be summarised in one statement: “Businesses succeed because of high sales; businesses …
A surefire way to join the ranks of the selling elite
What separates the real persuasion professional from the amateur is the quality of their planning and preparation. Amateurs blunder into sales calls without having planned and prepared correctly. One of the vital things to consider is: How well do you know your customer / potential customer? Some things to find …
Do You Make These Seven Stupid Selling Mistakes?
By Simon Hazeldine How many sales are you missing out on? How aware are you of the errors that could be costing you orders, commission and profits? In the course of training and coaching salespeople I see the same mistakes being made time and time again! Review your performance …