Why are so many people wasting time with web search?
Web search is wasting time and reduces productivity. Phone calls can be quicker and more productive, yet people are making fewer calls
subconscious
Will mindfulness help your online business?
Mindfulness is increasingly popular. But is it just a fad or can mindfulness help you improve your online business? This article looks at the ways in which mindfulness can help your online business or your website.
You too could be an Internet Troll
Research shows that “trolling” is contagious. You can become an online troll if other people around you are negative and you are in a bad mood.
Why you need to be more accurate on your website
You need to be more accurate on your website, rather than emphasise expertise. Only people with low knowledge value expertise more than accuracy.
Five ways to annoy your website visitors
Your website visitors will be quickly annoyed if you do the wrong things. Here are five key things to avoid.
What does your selfie reveal about you?
Three tips for taking better selfies that will make people think positively about you
Three ways pictures can encourage visitor eye movement
You can use pictures to make it more likely that website visitors will look in the direction you want them to look.
Power of personalisation appears to be a myth
Personalisation makes almost no difference to whether or not your marketing succeeds. New study findings.
Is your website actually useful to people?
Usefulness of technology is our over-riding factor in helping us enjoy the experience of using it. If your website is not useful it won’t rate highly.
5 significant reasons why print is more valuable than digital
New study shows that our psychological reaction to printed materials outweighs our reaction to digital content
Do your product pages really need pictures?
Visualisation rather than visuals appear to work better if you want people to focus on something
Social networking means you can “catch” stress
Study reveals that stress is contagious online. Seeing stress in others can make you more stressed.
Social media is less help to business than you might think
Social conformity does not last. In order to get people to change their mind about your business, you need to be constantly in their mind.
The Google Effect
Is Google affecting your mind? Is there such a thing as “The Google Effect”? Listen to this short documentary to find out what you can do
Eye tracking studies could be of limited help
People can see and remember much more than they can report. As a result website eye-tracking studies only offer a partial help.