Go for a walk before writing a blog post
Walking appears to boost creativity significantly – and that creative boost continues even after you have sat down to start writing a blog.
subconscious
What missing flight MH370 tells us about your website
The disappearance of flight MH370 is a complete mystery. When there is an information vacuum people seek to fill it.
Social networks could be bad for your future business
Social networks allow us to learn from each other. But the more we rely on social learning, the less we produce new ideas.
Get people to like you because you like them
Likes on the web are mostly one-way, which is not real liking. Liking happens when it is two-way. How much do you like your customers?
Three ways to make your visitors feel more involved
Making website visitors feel involved with a site helps increase the connection they feel. In turn this leads to longer time spent on the site and more overall engagement.
The name of your industry frames expectations
How you label what your business does has a profound effect on what your customers and visitors think of you
What Makes Consumers Click?
Graham Jones explains The CLICK System to make consumers click, from his book Click.ology
Do NOT sit down when shopping online
A heightened sense of balance makes you more cautious when buying because it encourages you to weigh up all the options.
Should you avoid colour on a sales website?
If you are selling something, you want people to make an instant decision to buy. You don’t really want them to linger, to think about things. If they do that, they can dream up all sorts of objections and therefore decide not to buy. In effect you want to be asking your potential customers “do … Read more
Why you need a small desk and a small office if you want to control social media
The size of your desk and the size of the room you use determines how open you will be on social networks.
Internet rituals will boost performance and make you enjoy the web more
A routine for online activity will help reduce stress. But new research suggests it will also help you enjoy the Internet more.
Why Internet Marketers need to understand the parasympathetic nervous system
Internet marketers play mind tricks – or at least they like to think so. The problem is, they don’t always work. Take the “look at me on the beach” sales page. This shows the Internet marketer on a lounger with laptop in hand next to some story about the fact that they used to be … Read more
Advertisers have been making a fundamental mistake
Online adverisers try to tap into what we are currently interested in. Psychological research shows this is the wrong approach.
Viral web activity depends on understanding people
There are days on the web when things just go crazy. Some blog post just gets tons of attention or a Tweet gets re-tweeted a gazillion times or a YouTube video is watched by millions in minutes. It is a distant dream of most website owners to get such notoriety. But what is it that … Read more
Imagine this – your website is a huge success
Trigger your website visitor’s imagination and you can get them to perceive your website differently