Social pressure can change online behaviour
People do what other people do, so you can use social sites to create pressure to buy your products and services
subconscious
Get your customers to pay in advance, they will enjoy it
Get your customers to pay in advance. They will enjoy your products more this way.
5 ways to understand customer behaviour online
Five ways in which you can understand the online behaviour of your website customers. Tips on web psychology.
Using Psychology to Increase Sales Conversions
Infographic that Shows How To UsePsychology to Increase Sales Conversions
People just expect you to respond to email
People turn to email as second nature these days. They expect you to respond and monitor all incoming channels.
Why we all need an Internet Routine
Routine appears to be important in success. If we want online success in our business it largely depends on routine and good habits.
Does the web favour the most intelligent people?
Intelligence is related to our ability to avoid distractions. With so much distraction online does the web favour the intelligent?
Woolwich videos go viral – but why?
Woolwich videos of the machete attack have been watched by hundreds of thousands of people; but why? Emotional contagion.
Trigger basic instincts to connect with web visitors
Basic instincts still prevail online. Show people pictures of food and they’ll connect with you, for instance.
What lying politicians tell you about online safety
Chris Huhne and Safer Internet Day combine to show us we need to take care online because we cannot so easily spot lies on websites.
Trust is more important than reputation online
Trust in your business leads to more people recommending it than your overall reputation. Research confirms social recommendations are linked to trust.
Online social networks have inbuilt major weakness
We might be making mistakes on social networks because we are not close to real people
Social networks lead to self-control issues – that’s good for business, but bad for individuals
Using social networks could lead you to spend too much money. Self control wanes immediately after spending time on social networks.
Could Digital Drugs Boost Your Health, Make you More Confident or Improve Your Sleep?
Digipill uses psychoacoustics to help you unlock your subconscious and change your perception
One advert is not enough
Online advertising has little effect if they do not change. You need several different forms of the same advert for people to notice them.