Social Networking Study: Facebook Use Continues to Rise; Brand Participation and Engagement Heavily Welcomed by Social Networkers

Performics (http://www.performics.com) (www.performics.com), the performance marketing expert inside Publicis Groupe, today released results from “S-Net (The Impact of Social Media),” a report from ROI Research Inc. (www.roiresearch.com) sponsored by Performics. The study explores how social media permeates consumers’ lives and affects communication, shopping and other activities. Despite increased industry chatter …

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People you have never heard of could do your blog a great deal of good

David Walliams with his on-screen partner Matt Lucas; how much did they influence each other’s choice of off-screen partner? Pic courtesy: http://www.flickr.com/photos/admiralty Newly-weds David Walliams and Lara Stone are clearly very much in love. But did they choose each other because they fell in love, or were they influenced by …

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Why you need to say sorry online

David Miliband merely needs to say “sorry” and we’ll all feel better David Miliband might do better in the forthcoming elections for Labour Leader if he were to say one word – sorry. At the moment, however, he is in “attack mode” calling the Liberal Democrats hypocrites and claiming the …

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Twitter is not a new idea

The celebrity Tweeter, Amanda Holden, was “told off” last night by her producers at ITV for using her mobile during Britain’s Got Talent this week to send tweets. Apparently she was seen on camera sending her little messages during the live show. How do we know she was told off? …

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You are no longer in charge of your brand

BP share prices plummets (Picture from Yahoo! Finance) Imagine for a moment your job is CEO of BP and you take a look at the latest share price for your company. This chart doesn’t make you feel too good does it? Then imagine doing a blog search on Google for …

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CustomerImpact Contributes Research Expertise to New Study of Social Media Usage and its Increasingly Significant Role in Purchasing Decisions

According to key findings from the 2010 Social Media Matters study conducted by BlogHer, Inc., with design and analysis consultation by CustomerImpact, social media usage, and its influence on purchasing decisions, continues to grow. Reaching more than 20 million women each month (Nielsen Site Census, March 2010), BlogHer is the …

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SEO Consult Comment On UK Online Habits

The UK’s premier Search Engine Optimisation services provider and Internet marketing agency as voted for by uk.topSEOs.com, SEO Consult, have commented on news that a recent survey shows that Britons are spending 65% more time online than three years ago. The UK Online Measurement Company (UKOM) estimates that the average …

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Depressed students reveal value of email

Students appear to be more depressed than we ever thought possible. A new study shows that around 15% of college students suffer from depression – significantly more than the 10% found in previous studies. But the “twist” in this new research is that the data was collected only via email. …

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Econsultancy announces cross-industry JUMP initiative to explore better joined up on and offline marketing

Econsultancy today announces the launch of JUMP, a cross-industry series of research reports and a conference (13 October 2010, London, UK) for senior marketers to explore the new era of marketing created by the integration of online and offline channels, technologies and disciplines. Econsultancy, the community for digital marketing with …

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Meet The Social Media Guys

Business owners in Berkshire are set to discover just how social media, such as Twitter, Facebook and LinkedIn, can boost their company’s profits. And this advice will be dispensed free of charge by three experts in various aspects of social media. The Social Media Guys are Internet Psychologist Graham Jones, …

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Top Tips For More Ecommerce Website Sales

By Ian D Spencer Selling online has become a very popular thing to do for companies of all sizes. This popularity has led to many market places becoming very competitive which is turn making it harder to create sales. There are however many things you can do to increase your …

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Consumers Worldwide Change How They Communicate, Becoming More Fragmented, More Mobile and More Connected through Social Media

Consumers around the world are changing how they seek and share information, according to new research that Survey Sampling International (SSI) conducted among adults in the US, UK, France, Spain and Japan. Media multi-tasking — such as simultaneously searching Web sites, emailing and talking to someone — is prevalent in …

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Social networking fails to reach out to people

These people will make better use of Twitter and Facebook than many of their children Late tonight, all across the UK, groups of people will be getting together for a party to celebrate their, er, Party…! Strange as it may seem, but people do have fun on Election Night to …

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