Digital Business Psychologist
Graham Jones The businessman at the back of the room wasn’t that happy. When I asked an audience of business owners if any of them had used social networking one man at the back put up his hand: “I tried it once but it didn’t do me any good,” he said. In …
Customers love to be loved. In fact, we tend to shy away from companies who dislike us in some way. Only last week, after 9 years of loyal custom, I cancelled my Annual Membership with the RAC; I had found I could get an equivalent breakdown service for a quarter …
Congratulations to President-Elect Obama – an historic victory. But part of his success may be down to a psychological phenomenon known as “contextual priming”. A study performed last year revealed that the building you vote in has an effect on who you decide to vote for. In essence, the context …
Apparently, Jonathan Ross is a “national treasure” and the BBC have described him as one of the most important “talents” in the business. So just how popular is he? Well, his flagship Friday night programme achieves just over 3m viewers. That’s less than Newsnight and around the same as a …
Dave Brailsford, the Performance Director for UK Cycling, is clearly having an impact on the team. Not only were they hugely successful in the Beijing Olympics, they are scooping up medal, after medal in the World Cup currently being held at the Manchester Velodrome. This morning, Brailsford was interviewed on …
Small business owners are all seeking one thing at the moment – more business. Everywhere you look, small businesses are in need of extra custom. Whether it’s the recession, the credit crunch or just plain greed doesn’t matter – what matters is the fact that this is such a common …
How good to see a “major think tank” so up-to-date with thinking….! According to Demos “Bosses should embrace Facebook“. Apparently, says Demos, it could be counter productive to stop staff using Facebook. Now, forgive me a moment while I blow my own trumpet – but isn’t that exactly what I …
Bloggers spend a great deal of their day stuck in front of a PC, doing little exercise and rarely seeing the outside world. Well, that’s the tabloid image of a blogger. Of course, people who blog come in all sorts of shapes, sizes and with varying levels of inactivity. But …
Blogging is dead, it seems. Only last month I said that blogging is dying, but the latest view is that blogging is already dead. Interesting then, that all the discussion about whether blogging has had it’s day is taking place in blogs, of all places! The debate has been kicked …
Every day tens of thousands of people think they can make their fortune online. They dream of making millions while they sleep, of having a stylish home paid for in cash and of being able to relax on the beach as they gaze across to their Ferrari parked in full …
Taking part in social networking could help you live longer – providing you network online with younger people. According to researchers from the University of Iowa there is a genetic basis for a long-known phenomenon – animals that socialise with younger members of their species tend to live longer than …
Wayne Forrester, a 34-year-old lorry driver was from Croydon was jailed for life today after admitting that he killed his wife, Emma. In mitigation he claimed that it was what Emma wrote on Facebook that drove him to his actions. The result is instant headlines like “Facebook killer jailed for …
Email marketing is often frowned upon; indeed with the constant rise in spam messages, people are wondering if email is a viable communications method at all. Some people have latched on to a recent report from Jupiter Research which suggests email is losing its effectiveness as a marketing method. However, …
Recruiters are using social networking sites in a rather predictable way. According to a survey by Career Builder, just over a quarter of companies are using or plan to use social networking sites to make hiring decisions. Apparently, potential employers say they wouldn’t give a job to someone who doesn’t …
According to researchers in California, using the Internet is good for the brain – particularly if you are middle aged. The research, due to be published in the American Journal of Geriatric Psychiatry, looked at the brains of people aged between 55 and 76 to see what impact surfing the …