Web Success
Web Success Web Success from Graham Jones
Graham Jones
Numbers mean a lot to your customers
Which is the best way to present numbers on your website? Tony Hayward, the departing Chief Executive of BP, is a man full of numbers. He has been with the company for 28 years. On his watch, BP had to spend £19bn on capping a leaking oil well. And, perhaps …
Bookshops beware – ebooks are on the march
The New Amazon Kindle DX When Jeff Bezos launched Amazon.co.uk on 15th October 1998 he was told it would never work, because people in Britain preferred to shop in “real bookshops”. Presumably, with Amazon just reporting quarterly income of almost $7bn, those critics are eating their proverbial hats. Online book …
Social media just got a whole lot clearer
One of the main difficulties with the online social world is the dazzling array of different services and websites you can use. Just how do they all fit together? Which ones do what kinds of jobs? Whenever I meet people and talk to them about social media they are often …
Website visitors are less valuable than money
Would you rather have paying customers or visitors? Rupert Murdoch is unlikely to be crying himself to sleep at night. Indeed, I’m guessing he gets his rest quite easily at the moment. While the rest of the world debates the impact of the “Times Paywall”, Mr Murdoch is happily banking …
How to convince your online customers to buy simply by using confidence and enthusiasm
Celebrities can teach you a thing or two about online sales – enthusiasm and confidence It must be dreadful being a celebrity every Thursday. You wake up, you rush down to the newsagents and you buy your weekly copy of “Hello” or “OK” and dash back home to flick rapidly …
Mobile users hang up on internet retailers
Millions of people go shopping on their mobile, but most online businesses fail to meet their requirements How do you know if someone has an iPhone? Don’t worry they will tell you soon enough. Indeed, anyone with any kind of smartphone is likely to be rather public about their ownership …
Facebook is good for you
Ooh look at me…! Aha that feels better…! In spite of all the brouhaha about the killer Raoul Moat on Facebook the social networking site is not as negative as you might think. New research shows that it is actually quite good for you. Cornell University psychologists looked at the …
Yorkshire Post interview
Just done an interview with the Yorkshire Post on the Raoul Moat Facebook story
BBC Radio Interview
BBC Radio called for an interview about Raoul Moat Facebook story
Vary your daily routine online to improve your business
The way Tiger Woods practises golf could be a lesson to online business owners At precisely nine minutes past nine tomorrow morning Tiger Woods will be standing on the First Tee at St Andrews with playing partner Justin Rose in a bid to win the Open Golf championship. No doubt …
Facebook statistics don’t always tell the truth
View more presentations from bakerannem. Teenagers are giving up on Facebook – at least that’s what some of the statistics would have you believe. But like all statistics there are some hidden facts behind them. Let’s look at the facts we do know. According to Facebook themselves – and they …
You cannot hide yourself online
You don’t need a dictionary to choose your words; your personality does that for you Identity thieves beware – the chances are you give yourself away online much more easily than you think. We exhibit our personalities through the very words we choose and so the kind of words we …
Daily Mail feature
Just been asked by The Daily Mail to be the psychologist in a feature article on how experts live their lives.
More evidence that online advertising does not work
Your online customers are really only interested in vouchers and special offers Social networkers are a savvy lot – that means you and me and you and all your customers and potential clients; everyone, in fact. According to a new study by LinkShare almost all forms of advertising fail to …