Digital Business Psychologist
Graham Jones One in five people are “chronic procrastinators” – and the rest of us aren’t much better. Putting things off until later is a common feature of many people’s daily lives – in fact we are rather good at procrastination. It’s all down to parenting styles and education systems. Over-controlling parents …
There appears to be something of a competitive spirit in online social networks. It’s fostered by the fact that Facebook, LinkedIn and Ecademy (amongst others) reveal how many “friends” or “connections” you have. The theory is that you must be worth knowing if you have more connections and friends. Now, …
Ask most advertisers and they’ll tell you they are really trying to reach people around 25-35 years old. Why? Well, they are the people with most disposable income and most likely to spend money. True enough, it does depend on the product you are selling – few young people are …
A “one-man-band” blog has just been sold for a total of $15m. That’s right – a work-at-home blogger has been paid a whopping multimillion pound sum for his blog. Bankaholic – a blog about what banks are offering – has earned an up-front payment of $12.4m for the blog, with …
Narcissists are people who focus entirely on themselves; they also believe everyone else should focus their attention on them as well…! They are attention seekers who rarely develop any long-term relationships or any deep and meaningful relationships. The trouble is, they are frequently successful. Narcissists tend to be likeable, friendly …
Two new studies suggest that businesses need to be doing more on social networks. Indeed, most businesses appear to be ignoring social networks, believing them to be the preserve of students. However, a study by the brand strategy consultancy Cone has found that a whopping 93% of people want businesses …
For several years psychologists have known that just before we make a decision to move a muscle, say to move that mouse you have in your hand, or to type on your keyboard, there is a burst of subconscious brain activity. What appears to be happening is that all the …
Businesses are ill-prepared for what is going to happen to them in the next couple of years. Students currently at university and college are avid users of social networking sites. New research shows the dramatic increase in uptake of social networking by students. The study reveals that six out of …
Blogs are fundamental to the Internet; without them Google would have little fresh content to index, other than brand new web sites. Existing web sites can help improve their indexing by Google (and other search engines) if they include a blog. The reason is simple. When we visit a search …
Nine out of every ten people who shop online have problems with the web sites they buy from. That’s the stunning conclusion from research conducted by Tealeaf, the customer experience company. What’s worse, is that this is the fourth year in a row this study has been performed and it …
Sir Tim Berners-Lee, the British inventor of the World Wide Web, spoke recently about his worries about certain parts of the Internet. He is concerned that the web has been used to spread disinformation; he is worried that we can trust some parts of the web when we shouldn’t. Today, …
Take a look at most of the material online about Internet marketing and you will find it is aimed at people doing “Internet marketing”. There are thousands of “Internet marketing” gurus all writing books they sell to each other. But there is a common thread to all the stuff you …
How often do you check your email? When you install email software, such as Microsoft Outlook, it is set up to automatically check for new messages every 10 minutes. Few people change the default settings, so most people get used to emails popping into their inbox regularly throughout the day. …
Sometimes data comes along and you just have to go – “oh my goodness, how daft is that?”. Well, new research from search engine marketing specialists, iProspect, shows that the vast majority of online marketers appear to have forgotten there is a real world out there. That’s because this study …
Before the Internet came along there were two main ways of finding suitable suppliers for things we wanted to buy. If we knew we wanted something but didn’t know who to get it from, the first thing we used to do was ask a friend or colleague. And if they …