The mystery of online shopping is nothing like The Stig

So, Ben Collins IS “The Stig”; which is very strange because my 10-year-old son has a T-shirt which says “My Dad is The Stig”. If you don’t know – “The Stig” is the mysterious test-driver on BBC TV’s “Top Gear”. He appears in all-white and has never removed his racing …

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Latest Email Marketing Trends

By Beth Carter I love knowing what other marketers are doing. Why reinvent the wheel, right? Email marketing, in particular, always seems a little murky to me, so I try to stay on top of what’s going on in the market. On its surface, the concept of email marketing is …

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The Importance of Social Media in E-Commerce

By Matt Blum We have all seen the explosion of corporations creating online communities, but let us take a look at how easy it can be to connect with your e-commerce customers and how important social media is to your customers. First, we have to ask the question, How do …

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Size doesn’t matter for your blog

Bigger isn’t always better…! Intel is on a bit of a spending spree at the moment. Last week the company announced it was buying computer security giants, McAfee. Today they have confirmed they are buying the wireless part of the German chip maker, Infineon. It seems that the company is …

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What Is Sustainable Web Design?

By Marie Coles In this day and age, you’ve probably come across the term ‘sustainable design’. But what does it actually mean in terms of web design…. Sustainable design is a concept whereby something is built or created accordingly to sustainability principles that include economic, social and ecological sustainability. The …

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Online thinking boosted by a walk

Taking your laptop for a walk may not be as daft as it sounds The image of a sad, lonely individual almost tied to their computer for 18 hours a day and making money from some Californian bedroom is great if you are from the Daily Mail and want to …

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True online engagement is not the same as action

The problem of the 33 miners trapped 700m below ground in Chile is both dreadful and fascinating. Many of us are fully engaged with this story because it taps into several emotions. Yet those of us who are engaged with the story have not commented on it, we have taken …

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How Blogging is a Public Relations Tool

By Kristin DeAnn Gabriel PR has morphed into a combination of old school traditional media, and the latest social media marketing strategies. I have been blogging for a variety of different clients over the last eight years. Some of the first tricks that I first learned still apply, but there …

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Businesses fail to change their website often enough

Business owners are failing to update their websites with anything like the frequency that is required. Indeed, many of them aren’t even seeing web updating as an important part of their day, instead relegating it to a moment or two spare in the evenings. Those are the findings of a …

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5 Easy Tips For Improving Your Business Website

By Colette Mason If customers don’t stick around on your website long because they find it confusing, frustrating or boring, ultimately, your business will struggle to make any sales online. The great news for you is there are tons of quick and easy – usually free ways – to make …

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Online activity could help you live longer

Silver surfer? More of them are more likely in the future Annie Turnbull is 111 years old and is the oldest living person in Britain; congratulations to her – and to her “secret” of success (a daily glass of sherry). When the Internet first came to life she was in …

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