What Is Sustainable Web Design?

By Marie Coles In this day and age, you’ve probably come across the term ‘sustainable design’. But what does it actually mean in terms of web design…. Sustainable design is a concept whereby something is built or created accordingly to sustainability principles that include economic, social and ecological sustainability. The …

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Online thinking boosted by a walk

Taking your laptop for a walk may not be as daft as it sounds The image of a sad, lonely individual almost tied to their computer for 18 hours a day and making money from some Californian bedroom is great if you are from the Daily Mail and want to …

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True online engagement is not the same as action

The problem of the 33 miners trapped 700m below ground in Chile is both dreadful and fascinating. Many of us are fully engaged with this story because it taps into several emotions. Yet those of us who are engaged with the story have not commented on it, we have taken …

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How Blogging is a Public Relations Tool

By Kristin DeAnn Gabriel PR has morphed into a combination of old school traditional media, and the latest social media marketing strategies. I have been blogging for a variety of different clients over the last eight years. Some of the first tricks that I first learned still apply, but there …

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Businesses fail to change their website often enough

Business owners are failing to update their websites with anything like the frequency that is required. Indeed, many of them aren’t even seeing web updating as an important part of their day, instead relegating it to a moment or two spare in the evenings. Those are the findings of a …

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5 Easy Tips For Improving Your Business Website

By Colette Mason If customers don’t stick around on your website long because they find it confusing, frustrating or boring, ultimately, your business will struggle to make any sales online. The great news for you is there are tons of quick and easy – usually free ways – to make …

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Online activity could help you live longer

Silver surfer? More of them are more likely in the future Annie Turnbull is 111 years old and is the oldest living person in Britain; congratulations to her – and to her “secret” of success (a daily glass of sherry). When the Internet first came to life she was in …

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A Brilliant Approach in Web Design

By: Stephen Grisham, Sr. The design of the majority of websites focuses on functionality and/or design, but in order for a website to be a success, other aspects must be taken into consideration.These factors include: Usability: Is your audience able to locate what they are looking for? Functionality: How efficient …

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Web professionals hold small businesses to ransom

The Hotel Inspector, Alex Polizzi, uncovered a worrying web trend Alex Polizzi, aka The Hotel Inspector, was stunned in a recent episode of the Channel 5 television program. The hotel she had been sent to improve was finding it difficult to get people to book their rooms. When Alex checked …

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5 Tips For More Profitable Email Marketing

By: rida 0093 Email marketing is the favorite Internet marketing strategy of some of the most effective entrepreneurs. Have you begun a list? Is it profitable? Use these tips to put your list building and email marketing efforts in overdrive. 1. Sales Copy Check up-Go through all of the follow …

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5 Characteristics of Successful Business Blogs

By: TJ Philpott Business blogs all have one central ‘theme’ in common and that is ultimately they are blogging to make money. For this reason these sites are motivated for more than just the passion of the subject matter upon which they base their content. The blogging business is in …

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Make your blog sing an ARIA

Jackie Evancho is after Susan Boyle’s mantle. The 10-year-old singer has appeared in America’s Got Talent and has wowed the audience with her operatic aria. It is a reminder of the fact that when you produce an outstanding solo performance, you get an ovation and many, many admirers. So, how …

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