Business survival depends on social networking

Ask most advertisers and they’ll tell you they are really trying to reach people around 25-35 years old. Why? Well, they are the people with most disposable income and most likely to spend money. True enough, it does depend on the product you are selling – few young people are …

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Even eBay sheds staff – but that’s a good lesson to business

The online auction giant eBay has announced 1,000 redundancies, shedding around 10% of its global workforce. At first sight you might think that eBay has been caught up in the world’s economic turmoil – but you’d be wrong. What eBay is doing is what most businesses ought to be doing, …

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$15m blog sale shows importance of content

A “one-man-band” blog has just been sold for a total of $15m. That’s right – a work-at-home blogger has been paid a whopping multimillion pound sum for his blog. Bankaholic – a blog about what banks are offering – has earned an up-front payment of $12.4m for the blog, with …

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Al Jazeera

Al Jazeera television – the Arab news network – wanted to interview me about the upload of videos to YouTube by people who then go on to kill (following the Finland incident)

Internet watchdog is another Ed Balls-up

The UK’s Children’s Minister was launching the UK Council for Child Internet Safety (UKCCIS)yesterday. In essence, it seems a good idea, but as ever the politicians have failed to think deeply enough. We already have the Internet Watch Foundation and the NSPCC, which does significant amounts of work for children …

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Beware the narcissists lurking in social networking sites

Narcissists are people who focus entirely on themselves; they also believe everyone else should focus their attention on them as well…! They are attention seekers who rarely develop any long-term relationships or any deep and meaningful relationships. The trouble is, they are frequently successful. Narcissists tend to be likeable, friendly …

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Social networkers want more from your business

Two new studies suggest that businesses need to be doing more on social networks. Indeed, most businesses appear to be ignoring social networks, believing them to be the preserve of students. However, a study by the brand strategy consultancy Cone has found that a whopping 93% of people want businesses …

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Online business owners advised to stop chasing traffic

Internet business owners should give up focusing on generating web site traffic. That’s the advice from Internet Psychologist Graham Jones. He claims that online businesses are focusing on the wrong thing by concentrating on web site traffic. “Business owners are increasingly concerned that their investment in e-commerce and Internet marketing …

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