Web 2.0 flurry appears to be slowing down

Researchers at McKinsey, the business analysts, have discovered that the initial enthusiasm there was for “Web 2.0” is now waning. In fact, far fewer businesses have taken up things like blogging and social networking than was predicted. As you can see from McKinsey’s own graph (above) on average only around …

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Check your email – quick – another one might be in….!

How often do you check your email? When you install email software, such as Microsoft Outlook, it is set up to automatically check for new messages every 10 minutes. Few people change the default settings, so most people get used to emails popping into their inbox regularly throughout the day. …

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Online video isn’t long enough

A couple of years back, there was much talk about the increased use of online video, thanks to the launch of YouTube. Then along came video on the iPod and the BBC launched its iPlayer. The online video revolution, we were told, was upon us; soon, we were “reliably” informed …

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Is the Internet your best friend?

Before the Internet came along there were two main ways of finding suitable suppliers for things we wanted to buy. If we knew we wanted something but didn’t know who to get it from, the first thing we used to do was ask a friend or colleague. And if they …

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Has Google met its match?

Today sees the launch of a brand new search engine, Cuil – and it’s an important development in the world of search. For a start it has been developed by a former Google engineers, plus it has a unique way of delivering results. As you can see from the screen …

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Should you worry if your online social group isn’t very active?

Social networkers who form groups, clubs and the like, often worry that they are not getting enough participation. They point to the fact that even though many people may have registered, few take part. Indeed, there are social networking clubs and forums dedicated to helping club owners increase their participant …

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Eggs, baskets, SEO and Internet marketing

Internet marketers sometimes astound me. They seem to think the world starts and ends with Google. Everything they talk about is how to get to Number One on Google, or how to maximise your pay per click listings in Google AdWords, or the latest “buzz” on Page Rank. This is …

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Business leaders fail to understand social web

More evidence has been published which shows that big business has failed to grasp the value of the social web. Researchers at the University of Massachusetts discovered that the social web has not caught on in the big corporates. Technologies such as blogging appear to have passed them by. The …

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