Social networking means you can “catch” stress
Study reveals that stress is contagious online. Seeing stress in others can make you more stressed.
Graham Jones
Daily Telegraph
Interviewed for Daily Telegraph for an article about online dating
Small businesses confused by online marketing
Survey reveals contradictory ideas from small business owners who appear confused by internet marketing options.
Mobile email users frustrated by formatting
Most people receive email on mobile devices these days, but email marketers are failing to satisfy them
How to Make Niche Markets Work for You
This booklet helps you understand the value of niche markets and how they apply online
People do not trust e-signatures
E-signatures are seen as less trustworthy than real signatures. Esignatures provoke negative responses.
Content marketing should be central to your website
Website visitors are increasingly looking for good content. Blogs, stories, articles and so on are vital to your web success.
Search engines are about “news”
Search engines are now mainly used for news, showing that if your website takes a news approach it should do well.
Email is mostly mobile nowadays
Unless your marketing emails are responsive and aimed at mobile users, you will be less likely to succeed with email marketing.
Smartphones bad for your hands, good for your brain
Smartphone use appears to stimulate our brains as a direct result of increased thumb use
Christmas tablets may disrupt your sleep
Tablet devices and ereaders could cause you sleep issues. Nothing new – mobile phones are the same. It’s all to do with your pineal gland.
Most people decide to buy within 15 minutes
People who stay on your website for an hour are much more likely to buy from you.
PC Pro Magazine
Interviewed for PC Pro Magazine feature article on the psychology of online shopping
Your website sharing statistics are fibbing
Most people do not share using social media. Almost all sharing online is via the “dark” web.