Graham Jones - Internet Psychologist

People do not trust e-signatures

12th January 2015

E-signatures are seen as less trustworthy than real signatures. Esignatures provoke negative responses.

15th June 20158th January 2015

Website visitors are increasingly looking for good content. Blogs, stories, articles and so on are vital to your web success.

7th January 2015

Search engines are now mainly used for news, showing that if your website takes a news approach it should do well.

6th January 2015

Unless your marketing emails are responsive and aimed at mobile users, you will be less likely to succeed with email marketing.

5th January 2015

Smartphone use appears to stimulate our brains as a direct result of increased thumb use

24th December 2014

Tablet devices and ereaders could cause you sleep issues. Nothing new – mobile phones are the same. It’s all to do with your pineal gland.

19th December 2014

People who stay on your website for an hour are much more likely to buy from you.

18th December 201417th December 2014

Interviewed for PC Pro Magazine feature article on the psychology of online shopping

17th December 2014

Most people do not share using social media. Almost all sharing online is via the “dark” web.

7th January 201515th December 2014

Psychological research shows that if you save something you will enhance your ability to remember things.

12th December 2014

Parents Cite Peer Pressure as the Number 1 Reason for Buying

5th January 201511th December 2014

Back on BBC Radio Berkshire again today, talking about “social petworking”

11th December 2014

Personalisation only provides a return on investment if it is truly personal. First names are not enough. Deep personalisation is required.

10th December 2014

Online advertising is not good for website owners. Research shows visitors have negative views of sites with annoying ads.

9th December 2014

Stop checking your email so often; it is not good for you. Companies should encourage email check-in times.