You have no choice in business – focus on your website
Study shows that 55% of people do not buy from firms with weak web presence.
Graham Jones
Daily Mail
Just been interviewed for a forthcoming feature in the Daily Mail about YouTube and the potential for “oversharing”.
How simple is your message? LinkedIn is too complex
Your message needs to be so simple people “get it” immediately. Research shows simplicity is linked to financial performance.
Social media marketers have lost the plot
Social media marketers have lost the plot. They believe that checking whether their work affects the bottom line is unimportant.
Comet landing has a lesson for website owners
We probably know more about space than about the mind of a website visitor The excitement and achievement of the landing of a space vehicle on the surface of a 4km wide comet, 300m miles away from us probably brought a tear to many eyes. The sheer technical ability of …
Trust is about experience, not social media
Banks suffer another loss of trust, but that’s because of our experience, not social media.
Customers want to hear from you by email, not by phone
People are happy to hear from brands by email, but dislike offers of contact by phone. This suggests phones are strictly personal.
Social traffic becomes more polarised in a year
Most sharing is now done on Facebook with the other social sites seeing a significant drop in material shared in the past year.
How to set up a successful online store
The experience of the leading online fabric retailers Joel and Son Fabrics shows exactly what you need to think about if you want to sell online.
Switch off the Internet every day to preserve your brain
Using the Internet at all times of the day and night could potentially dramatically reduce your cognitive abilities.
Get writing – people prefer articles
The main source of information in the B2B sector is articles. Other web content pales into insignificance.
Should you “stress test” your website?
European banks have failed a “stress test” but what about your website? Does it stand up to the stresses and strains it might face?
Are your frightened by the Internet?
A survey of people’s fears shows that concerns about the Internet are significant. What does that mean for your business?
Too much choice can harm your business
If your business offers lots of choice you make it harder for customers to make a purchase and they will be more unhappy with what they buy.