Free products are more valuable than discounts
Consumers value a free item more highly than a discounted item. So when you want to sell a high priced item add a freebie.
Graham Jones
Google failure shows how dependent you are
Google suffered a major outage leading to a massive drop in web activity. Almost everything we do these days depends on Google.
Email marketing depends on your brand image
Email marketing has limited impact if the recipient does not know who you are. Study shows that offline branding could be vital in email success.
Big business fails the Internet test
Major brands are failing to keep up with modern communications and are largely ignoring their customers. This is certain to rebound on them.
BBC News
I was interviewed about research showing that Facebook makes people feel worse about themselves
Facebook is bad for you – yet more evidence
Facebook is increasingly shown to have negative psychological effects. Now new evidence suggests it makes us feel less positive.
BBC Newcastle
I was interviewed about research showing that Facebook makes people feel worse about themselves
Make sure emails are mobile friendly
Smartphones are now the main way of accessing email. If your emails are not mobile friendly expect lower results.
Sharing photos on Facebook can damage relationships
Sharing images on Facebook may be more damaging than you think. It can erode relationships, not enhance them.
Should you avoid colour on a sales website?
If you are selling something, you want people to make an instant decision to buy. You don’t really want them to linger, to think about things. If they do that, they can dream up all sorts of objections and therefore decide not to buy. In effect you want to be …
Why you need a small desk and a small office if you want to control social media
The size of your desk and the size of the room you use determines how open you will be on social networks.
New Research finds that Digital Writing Improves Attention to Detail and Ability to Learn
Data shows that when computing interfaces mimic existing work practices such as Anoto digital pen and paper, attention, problem solving and memory retention are improved
Watch out, watch out, there’s a hacker about
Hacking is on the increase and your site is vulnerable. You need to keep a constant watch on your web presence otherwise your business will suffer.
Stylist Magazine
Helped with an article for Stylist Magazine on the psychology of online commenting and fake comments
Are you ready to communicate online?
Is your business ready for the new ways in which people are communicating? Voice over IP is significant in many demographics now.