Make it really hard for people to get links
Links on websites could be more dangerous than you think. They could be harming your search engine ranking, rather than helping it.
Graham Jones
The Times
Helped with a feature article on the impact of social media on our sense of self and how to manage that
Facebook marketing is worse than old-fashioned mail
Statistics on Facebook marketing show it is achieving only very low rates of customer engagement for businesses. Don’t believe the hype.
10 ways to keep visitors at your web site longer
How to keep people on your website for longer – ten top tips
Company Magazine
Just done an interview with Company Magazine for a feature article on Internet trolling
Internet leaders show they have stopped thinking
Mark Zuckerberg, the creator of Facebook, is credited as being a “really smart kid”. His success with Facebook has meant that he has received adulation from his fans and other people in the industry agree – he is marvellous. Indeed, so powerful is this Emperor of the Internet that a …
Free products are more valuable than discounts
Consumers value a free item more highly than a discounted item. So when you want to sell a high priced item add a freebie.
Google failure shows how dependent you are
Google suffered a major outage leading to a massive drop in web activity. Almost everything we do these days depends on Google.
Email marketing depends on your brand image
Email marketing has limited impact if the recipient does not know who you are. Study shows that offline branding could be vital in email success.
Big business fails the Internet test
Major brands are failing to keep up with modern communications and are largely ignoring their customers. This is certain to rebound on them.
BBC News
I was interviewed about research showing that Facebook makes people feel worse about themselves
Facebook is bad for you – yet more evidence
Facebook is increasingly shown to have negative psychological effects. Now new evidence suggests it makes us feel less positive.
BBC Newcastle
I was interviewed about research showing that Facebook makes people feel worse about themselves
Make sure emails are mobile friendly
Smartphones are now the main way of accessing email. If your emails are not mobile friendly expect lower results.
Sharing photos on Facebook can damage relationships
Sharing images on Facebook may be more damaging than you think. It can erode relationships, not enhance them.