Should you pay your customers to buy from you?
Customers need instant rewards. Sometimes the product or service doesn’t produce rewards for a long time. Paying your customers can help.
Graham Jones
Marketing to online crowds requires new approach
Crowds are more responsive to safety style messages than other marketing tactics, says new research.
Want people to buy from you? Cover up your eyes..!
Research shows we are less persuaded of something if we have direct eye contact with someone. Reducing eye contact could increase sales.
Mother & Baby
Just spoke to Mother & Baby Magazine about mums who spend too much time on their iPads instead of dealing with their children.
Read this then switch off your computer
Too much time spent online could affect your memory for ordinary life offline as well.
Are you wasting time with responsive websites?
Responsive web design is necessary for mobile devices. But very little business activity happens on mobiles. You could be time wasting.
Young academics show you how to succeed with a blog
Publishing early and publishing lots equals success according to new study
You have more content than you think
Producing more and more content is a real problem for many people. But you have much more content than you think you have.
Search engines let you down
Google is wasting your time, unless you use it wisely
There is no point in Google +1 – or is there?
Google’s +1 system will not give you any search engine benefits. But it will give you human benefit as people share your content.
Emerald Street
Just been interviewed for Emerald Street news about the reasons why people pour out all their troubles online.
Could you be wasting your time with Google?
Google wastes your time. You spend several unproductive hours each week using Google.
Why you need to fill your business with habits
Rituals enhance consumption. Turn your business activities into habits and you get more take-up.
BBC Radio Merseyside
I have just been on BBC Radio Merseyside talking about people who are constantly checking emails or Facebook instead of chatting with their children
The Scotsman
Just helped The Scotsman newspaper with an article on the Twitter flotation