Social media research highlights East-West divide
Social media research shows that people in China use social networks in a dramatically different way to people in the USA
Graham Jones
Social Media Pros and Cons
Social Media Advantages and Disadvantages are in this free document detailing the pros and cons of Facebook, Twitter and LinkedIn.
Economic and consumer psychology reveals how to charge high prices
Charging high prices for your goods and services requires an understanding of economic and consumer psychology
Unfriending is not a good idea
Unfriending has real world consequences. Far better to consider whether people should be friends in the first place it seems.
BBC Radio Berkshire
Appeared on BBC Radio Berkshire today as part of Safer Internet Day
What lying politicians tell you about online safety
Chris Huhne and Safer Internet Day combine to show us we need to take care online because we cannot so easily spot lies on websites.
Trust is more important than reputation online
Trust in your business leads to more people recommending it than your overall reputation. Research confirms social recommendations are linked to trust.
Can your business Tweet – or should social activity be from real people?
Should a business use social media corporately or with identifiable individual members of staff? Research shows the solution all depends on what you aim at.
Blog Post Comments Help More Than Your Blog
Blog post comments help website owners as well as the website itself. Comments on blog posts can boost self-esteem.
Consumer Online Behaviour is Hard to Predict
Consumer Online Behaviour is not as simple to predict as we might think. But website owners can go some way to engaging with consumers.
Are you cut out to run an online business?
What are the personality characteristics you need to run an online business? Curiosity and goal setting needs to be central.
Can you be addicted to SEO?
Is it possible to suffer from SEO addiction? Can you actually be too focused on search engine optimisation?
Get close to your customers to avoid bad decisions
The further away from your customers, the more likely they are to make the wrong decision. As ever, relationships are important.
You don’t have to be the biggest to be the best
Big does not always mean best. Research shows the best performing tech company in 2012 was not Apple or Google but a comparative minnow