Increase search accuracy by using longer words
Search engines can only present the right results for users if they do not use ambiguous words. Using longer words increases search accuracy.
Graham Jones
How to increase sales by displaying prices properly
How you display your sales price has an impact on the chances of someone buying. This is particularly important in package deals where people try to work out individual prices.
BBC Radio Berkshire
Just got back to the office after being the “morning guest” on the Anne Diamond Show on BBC Radio Berkshire. They’ve booked me again for 15th February is you missed me today…!
Search engines are less valuable than we think
Every second of every minute of every hour of every day there are 23,148 searches on Google; that’s a whole lot of searching…! Search is one of the most popular online activities, making Google the “number one” website in terms of traffic, brand recognition and financial success. Whatever you spend …
How to boost your blog with Google Calendar
Google Calendar can help your blogging by allowing you to plan ahead the topics you want to cover. The reminder features also mean you can get prompted when to write your blog post.
Social media is not the place for your brand – is it?
Brands hardly get mentioned on social media, so it seems as though it’s not a good place for business – until you realise that the positive mentions dramatically outweigh the negative ones
Internet Marketing Psychology Helps You Sell More
Internet Marketing Psychology is the concept of understanding how your customers think and behave so that you can engage with them better, please them greatly and ultimately sell more. The idea of using psychology to sell more is not new. Retailers in traditional stores, for instance, use psychological techniques – …
Proof: Internet Addiction DOES exist
How much time is too much online? Like many things, people can become addicted to the Internet, though psychological diagnosis manuals still refer to Internet Addiction as an “impulse control disorder“, which means that as yet there is insufficient evidence to truly confirm that “Internet Addiction Disorder” (IAD) is a …
BBC Radio Berkshire
Just been on the Anne Diamond show talking about internet addiction and the fact that too much usage of the web can change your brain structure.
Make Forum Marketing Work For You
If you are a website owner, you need to get the word out about your site in every possible way that you can. One of the ways you can do this is through forum marketing. Forums are places where like-minded people gather to discuss their interests – they take their …
Google changes signal the end of objective search
Google is changing – and for the worse. The company is focused on the ever burgeoning world of social. Currently it is exploiting its fifth attempt at a social networking system, Google Plus. Previous Google social networks, like Buzz and Wave have bit the dust. The company has high hopes for Plus – so much so that it has now started to use data from the social network to influence the search results it presents to you.
Feeling low? Write a blog…!
Many people who run businesses or who work in the typical office are not in the best mood to do the best. So, just how can you improve that situation and be more positive? You might not be able to afford the luxuries offered by Google to its staff, but at least there is one thing you can do which will significantly improve the mood of your staff – and yourself. What is it? You guessed it – blogging.
Is the social media world destroying our online business?
Social media importance is overplayed for local businesses according to new research. Furthermore, the internet itself appears to be seen as more important than it actually is in helping promote a business.
Google is forcing you to update your website more frequently
Being “number one” on a Google search results page is a much-wanted position for most businesses. Indeed, it has spawned a whole new industry – search engine optimization – and has led to hundreds of books on the topic, training courses, webinars and a seemingly endless array of blogs on …
The Importance of Branding a Domain Name Correctly
Google is one of the most well known online brand names – indeed it is one of the top brands of any business. Yet the name is wrong…! The correct spelling is “googal” – the mathematical name for the number of items the founders of the company were hoping to …