BBC Radio Scotland
About to go on BBC Radio Scotland’s “Call Kaye” morning phone in talking about how some websites appear to force us into buying things we don’t want…! How do they trick us into “upsells”?
Graham Jones
Stop being business-like to boost credibility
The BBC presenter James Naughtie and his producer got into a bit of hot water again recently over a simple Tweet. A few weeks ago it was swearing online, now it is staying at a Japanese “love hotel”. Indeed, the Tweet caused such a fuss within the BBC that the …
Are You Monitoring the Social Media Conversation Going On Around You?
Author: Jack Humphrey Do you know who is talking about you? Do you know what they’re saying? Social media hasn’t just grown – it’s exploded! Millions of conversations are taking place online each day. Companies are being made or broken hourly… and all in 140 characters. Are you trying to …
How not to relaunch your website
One in three people online have used an online dating service at some stage in their life. Indeed, a study a couple of years back showed that online dating is much more successful in finding a partner than traditional forms of dating, such as meeting people in a bar. It …
Advertising psychology research in London first to find triggers to online buying
Psychologists in London have revealed today that a new form of advertising they have tested could revolutionise the online world. The advertising method they have devised and studied in over 1,000 people has located the actual brain triggers to buying – the brain’s “buy now” button. It has been known …
Are there hidden meanings in your website?
What are your reactions to these rather strange sayings? “I 5683 Twitter” or alternatively “I 4283 Twitter”. Yes, it is code and – if the research is right – you should have had a positive reaction to the first saying and a negative reaction to the second one. The reason …
![A typical squeeze page. By Wnknecht (http://wealthandsuccessformula.com) [Public domain], via Wikimedia Commons](https://www.grahamjones.co.uk/wp-content/uploads/2011/03/squeezepage.jpg.webp)
To squeeze or not to squeeze?
So, at long last some might say, Ed Miliband is to sign on the dotted line and marry his long-term partner Justine Thornton. On the 27th May – interestingly the same day that Anthony Eden won a famous Conservative victory – the Labour Leader will sign his name on his …
How Google segments the contents of a web page
Last week, Google was granted a patent that describes how Google might segment the content of a web page. Depending on the location of the content, a web page will get higher or lower rankings. Why is it important to segment a web page into different parts? The average web …
Four Free Or Open Source Shopping Carts Compared And The Powerful New Winner
Author: Greg Nicholl Your choice of an e-Commerce Shopping Cart is very important. The software will either be suited or ill-suited to your type of business and your skills. A Wrong choice can make things more of a burden. This article talks about my journey to find a free Open …
Your customers might prefer it if you got rid of your website
When was the last time you lingered over a site that looked rubbish? Similarly, when was the last time you spent ages working your way through a beautifully designed website that was rather like a wallflower – looked pretty, but did nothing? Great design that looks good, but does nothing …
Seven Must Have WordPress Plugins You Need to be Using
Author: Wendy Moore WordPress has become one of the most preferred website and blog platforms for business owners, publishers and authors when it comes to building their own slice of cyberspace. One of the main reasons WordPress is so popular, is the ease with which you can build and update …
Did Prince Charles or the Pope invent Twitter?
His Royal Highness Prince Charles was responsible for a considerable change in the conversation in Washington, DC, when he and his wife – Princess Diana at that time – were due to visit the political centre of the USA. Some eight weeks before the couple’s planned visit in 1985 the …
Encourage reviews from people who know nothing
Expert analysts are weighing-in with their criticisms of this week’s budget. They have crunched the numbers, run everything through Microsoft Excel and come up with the notion that the Budget has some problems. Well, blow me down! Who would have though it? Do you really need to be an expert …
Internet marketers make massive mistake
So, were you a winner or a loser in yesterday’s Budget? Chancellor George Osborne claimed to be delivering growth and jobs to the UK. Meanwhile, Labour Leader Ed Miliband said it was a “Del Boy” Budget. There was inevitably plenty of detail, but all the coverage was about a single …