Category: Blogging

How do you calculate the ROI of corporate blogging?

We’ve all heard that blogging is good for business. Indeed, in this blog I’ve even said you must blog to stay in business. But what’s your return on investment for blogging? An attempt to work this out is being made at Forrester Research, however let’s consider what you are doing

Businesses just don’t “get” blogging do they?

Once again, research has confirmed what I’ve thought for ages – businesses just don’t understand blogging. A three month study involving nearly 2,500 businesses by Fasthosts has shown that the majority believe blogs have powerful business uses. But only 3% of companies in the survey actually plan to start a blog..!

Politicians need to start blogging

The UK newspaper, The Guardian, suggests today that politicians need to harness the power of blogging. Indeed, the article says “The political party that can harness blogs to its cause is the one that will win the Internet campaigning war.” But it’s more important than that. Politics is losing more

Companies must write a blogging policy

Few companies have written policies on blogs. People have been fired from their firms for blogging “from the inside”. There are anonymous blogs apparently spilling the beans about particular companies. Plus, people who work for companies comment on blogs around the world. All of this activity has a significant impact

Blogging survey shows significant problem for corporates

A new survey of blogging reveals that many large businesses see the value of blogging, but are not really doing anything about it. The study of 450 companies found that even though most of them understand what a blog is and that it would be valuable for their business, six

Making money from your blogs

There is a great deal of advice on the Internet about how to make money from your blog. Much of it is over hyped nonsense about how you can become a millionaire overnight without having to write anything, just chucking tons of text produced by other people onto a page.

Blogging gives teenagers more freedom

Blogging is perfect for teenagers. At a time in their life when they are trying to finalise their sense of self and establish their individual identity, blogging provides an outlet that does just that. It was interesting to read in Time magazine that teenagers think the same as well. Sixteen-year-old

Publish & Prosper: Blogging for your business

I’ve just finished reading “Publish & Prosper” by DL Byron and Steve Broback. It is by far the best book on blogging I have read so far – and I’ve read a lot of books on blogging! This book shows what you need to consider when setting up a business

Blogging and 9/11

On September 11th 2001 I was on holiday with my wife Cathy and my son Elliot, who was nearly two years old at the time. We had been out to lunch and got back at just after 2pm. Elliot wanted to watch a video, so we switched on the TV

International Blogging Day Will Help Internet Marketing

Today is International Blogging Day. The idea is that it brings more of a high profile to blogging. Apparently we are all meant to link to five other blogs today so that we can spread the word of blogging. But there is more to it than this. If you are

Blogging will be a significant recruitment tool

As more and more people take up blogging, recruiters will use blogs to pre-select candidates. Human resources specialists will be able to search blogs to find out what kind of person you are. They will be able to use blog profiling tools and services to work out which is the