Internet Psychologist
Today’s Guardian newspaper in London, England, says that companies can no longer ignore online marketing. According to a report in the “Inside Marketing and PR” section, Leo Ryan, a partner in Ryan, Morrison & MacMillan said: “Every company and every brand is now realising that online simply has to be …
Don’t you find that you like web sites that talk directly to you, that gradually build a relationship with you? Chances are you trust such web sites more as well. It’s the same in shops. Retailers that create a relationship with you, rather than just treat you as some transporter …
Ebay spends tons of cash on pay per click marketing; they must do because last month they received more sponsored advert impressions than any other site – over three billion of them. And that’s almost ten times the amount Amazon saw. But Ebay may not be laughing all the way …
Do you want your web site to be the very best it can be? Would you like to do something radically different that is so exciting and innovative that it gets your business noticed? Well, to do that you probably need to be some kind of genius. Well, take heart …
An investigation by Computing Which? magazine suggests that social networking sites are not doing enough to protect children online. The survey found that children could easily be exposed to online bullying, pornography or predators through such sites. Most social networking sites simply allow anyone to join up with no checks …
Early this morning I found myself on the Breakfast Show on BBC Radio Solent talking about “virtual pets”. They’ve come a long way since those early Tamagotchis! They had asked me to take part as I am an Internet Psychologist and they wanted the low down on the psychological implications …
You can find many Internet “gurus” who will tell you that you can make a small fortune from running adverts on your web site from Google. The system is called AdSense and Google pays you for every person who clicks on one of the adverts. You’ll find people who claim …
I’ve recently joined ExpertSources which is a web site for the media. You list your expertise and your media capabilities and registered journalists can hunt you down for comments or interviews. In the past week I’ve had two calls from the media – one for a women’s magazine and the other …
If you sell things worldwide, you need to ensure that your web sites are localised to user behaviour in each country. For instance, people in the USA behave differently online than people in the UK. New research from ScanSafe shows that American Internet users are much more likely to use sites …
In the past few days we’ve seen several announcements about online TV and movies. Amazon have launched a service to deliver films and TV programs online. Yesterday saw upgrades to the iPod to allow movies to be watched. AT&T earlier announced their online television service. The technology rush to use …
Microsoft has been developing a new search engine, it has called Microsoft Live in order to stave off the competition from Google and Yahoo. Microsoft Live follows quickly after the company revamped its MSN Search as a result of falling market share in the search arena. However, MSN Search failed …
Each day I see on my Personalised Google Home Page a set of quotes. I noticed today that one is from Albert Einstein: “Not everything that can be counted counts and not everything that counts can be counted.” Now, each day I also get a ton of stuff from “gurus” …
Chinese censors are tightening the rules about the distribution of news within China. According to The Times, news organisations, such as Reuters, mist first get their material approved by the Chinese authorities prior to distribution. Restricting access to news is fairly typical in authoritarian states or in countries running under …
So, Intel has announced that 10% of its worldwide workforce – or 10,500 people – are to lose their jobs. The aim is to make the company more competitive and save money. In recent years, Intel’s main competitor, AMD, has been a real force to be reckoned with. However, what’s …
Rupert Murdoch’s News International launched a free newspaper in London, called The London Paper. There are already several free newspapers handed out to commuters on the rail networks and on the streets. There is also a paid-for evening newspaper in London, the Evening Standard. Clearly News International wants a piece …