Vast amount of online data reduces marketing effectiveness
The extent of online data is huge; but internet marketing depends on data. Businesses are overwhelmed by data, thereby reducing their effectiveness on the web.
Internet Marketing
Online brands could actually be driving customers away
British TV presenter, Jeremy Clarkson has hit the headlines with his poorly-judged comments about public sector workers. Union leaders demanded an apology – and got one. Now the BBC has received almost as many complaints about Clarkson as they did about Jonathan Ross and Russell Brand – both of whom …
Novel way to understand your online customers
The Archbishop of Canterbury has added his voice to a growing campaign which is urging the Government to alter its plans on welfare reform. Behind their argument is the notion that the Government simply does not understand the plight of the millions of people trapped in relative poverty. We’ve heard …
Choose your sales headlines carefully and you will sell more
Throughout the web you will see a seemingly endless array of buttons saying “Buy This”. That is a quite direct form of words. Many sales people would be taught not to be so direct, but to ask questions that imply purchase, such as “how many would you like” or “what …
Online, the message matters most
Today you have a test. Find something that really, truly interests you and start reading it online. Follow the links and continue reading. Simple. Now look at the address of the website you reach at the end. You could well find it is entirely different to the one you started …
How to get more sales by positioning your prices correctly
So, here’s a conundrum: which way does the Leaning Tower of Pisa lean? Does it lean to the left, or to the right? It rather depends, of course, which way you are looking at it. But the chances are, if you look at the Tower and it appears to be …
Internet experts could be wrong
Wikipedia founder, Jimmy Wales, spoke last week in Gateshead as part of a BBC Radio 3 lecture series. The man behind the world’s most popular encyclopaedia was keen to point out that he was not really an Internet guru, rather he was someone who simply had a vision of making …
Online marketers look like they are fumbling in the dark
Marketing staff in many businesses appear to have “seen the light” and realised that social media is essential in the future of online business. Indeed, according to a study by IBM 82% of Chief Marketing Officers plan to increase their investment in social media in the next few years. Indeed, …
How to get millions of visitors to your website without paying a dime
X-Factor supremo Simon Cowell is fuming. Viewing figures for the prime-time show are down significantly compared with last year. But I suspect after making his views known via the front page of The Sun, the number of people watching will be back up this weekend. Millions of people who previously …
Target the truly social people and you will make more money on the internet
Here’s a simple psychology project you can do yourself this weekend in your local High Street. Sit yourself down in the café or restaurant of your nearest department store and do a bit of “people watching“. All you have to do is count the number of shopping bags each person …
Good reviews might work against you online
Are you watching The X-Factor…? Of course you are…! You’d be daft to miss the exploits of teen heart-throb Frankie Cocozza – especially as his mentor “chief judge” Gary Barlow said that he was really bad on stage last week, but that he had made a “comeback” this weekend. And …
Advertising blindness reduces Google’s income but could increase yours
Did you watch TV last night? Can you remember the adverts? Often, we can’t actually recall anything the advertisers spent millions on. What a waste of their money..! And if we can remember the advert it is usually because it was hugely creative – and then we can’t recall the …
Why is so much internet marketing complete nonsense?
So, just why did Dr Liam Fox apologise if his friend Adam Werrity has done nothing wrong by meeting him in the Ministry of Defence, or accompanying him on overseas trips? Why indeed? Already, you are probably suspicious. I have asked the question in such a way that your mind …
Your website buyers need something to choose
Muslim men in the UK are increasingly deciding to have more than one wife, according to a study performed by the BBC Asian Network. Religious rules allow Muslim men to have up to four wives, though under British law, they are only legally allowed one; the other wives are arranged …
It does not really matter where you place your links online
Colonel Gaddafi probably isn’t top of your mind at the moment. Yet he is in the news. Equally, Keira Knightley probably isn’t your hot topic of the moment, yet she too is making headlines today. And while we’re at it, spare a thought for George Osborne; he’s been getting a …