Internet Psychologist
Dear “First Name”…..er…? We’ve all seen it – so-called “personalised” emails where the hapless Internet marketer has not set up their email software effectively, or hasn’t read the instructions on how to put together a personalised email. Or you get an email saying “Dear Subscriber” when you haven’t paid them …
If you are a tennis fan yesterday afternoon’s final in the Wimbledon Championships was a thriller. Whether you wanted Nadal to win again or were cheering on the underdog Djokovic you had decided on your favourite long before the match. Indeed, you may never be able to put your finger …
Emma Watson, the film star you might know as Hermione Granger from Harry Potter fame, was pictured recently carrying a copy of the third volume of “Chicken Soup for the Soul“. Quite why a hugely successful, multi-million pound earning, much-praised individual needs “self-help” remains pure speculation of course. But it …
Lord Sugar is back on British TV screens tonight in the much-heralded return of “The Apprentice” – the programme which supposedly selects one of the best young business brains in the country. All across the UK tonight people will be glued to their TV sets to get their first glimpse …
Everywhere you look these days there is advice on social media marketing; you can hardly move for all the media coverage of Facebook and Twitter. Indeed, you would think that is all there is to the online world if you had just landed here from another planet. Want to know …
Kate Middleton must be hoping that the predictions are right; weather pundits reckon that next Friday will be bright and sunny for the Royal Wedding. Whoopee…! Indeed, almost every bit of media coverage now mentions the weather and the forecasters are being dragged into studios across the world to say …
Take a look at the room around you right now….go on, have a look, then come back to read the rest of this…..welcome back. What did you see? Did you see everything around you? All the usual things you normally see were there were they? You didn’t think anything looked …
So, at long last some might say, Ed Miliband is to sign on the dotted line and marry his long-term partner Justine Thornton. On the 27th May – interestingly the same day that Anthony Eden won a famous Conservative victory – the Labour Leader will sign his name on his …
Expert analysts are weighing-in with their criticisms of this week’s budget. They have crunched the numbers, run everything through Microsoft Excel and come up with the notion that the Budget has some problems. Well, blow me down! Who would have though it? Do you really need to be an expert …
So, were you a winner or a loser in yesterday’s Budget? Chancellor George Osborne claimed to be delivering growth and jobs to the UK. Meanwhile, Labour Leader Ed Miliband said it was a “Del Boy” Budget. There was inevitably plenty of detail, but all the coverage was about a single …
Do your online customers love you? I mean really love you? The chances are your business is merely “acceptable” to your customers. Few businesses are loved, or adored by their customers. Indeed, for many customers you are not even the ideal business of your kind – you are probably just …
You have almost certainly realised this for ages – but at long last we now have scientific proof that pop-ups do not work. Researchers from the Florida Institute of Technology have conducted a series of tests which confirm that those annoying marketing messages that pop-up in your face on many …
Bankers bonuses do not motivate them to do better. The bankers in receipt of millions, of course, think that the bonuses are incentives. And Governments around the world have bought into this apparent “common sense”. The trouble is, much research on occupational psychology shows us that pay is only a …
Eight out of ten owners say their cats prefer Whiskas. (Other pet foods are available.) Do you remember this famous advertising slogan? Maybe Pedigree Pet Foods would have done better if they had said “80 per cent of cat owners” instead of “eight out of ten”. The reason, according to …
How annoyed do you get with those pop-ups that appear on websites? The chances are, when used badly, you get angry. Indeed, there are dozens of ways you can block pop-up windows from appearing and much online security software blocks these annoyances by default anyway. Of course, the pesky marketers …