How to get boys to read more – buy a Kindle..!
The Amazon Kindle encourages boys to read more and also provides a means of reading material anonymously.
Psychology
Online trial software is often unfair
Trial software is often provided in full, then degrades to a “lite” version if no payment is made. But consumers perceive this as unfair.
You want your customers to lie to you – really?
When customers lie to you they are more positive about the eventual outcome. So should you actively recruit customers who lie?
Print this page if you want to remember it
We appear to remember less when we read it on screen if the context is not set properly. When we read things in print we tend to be able to remember them more easily.
Do you suffer from website flu?
The way you present information on a website influences what people think. You need more bullet points.
Write right to create positive emotions
The side of the keyboard which characters come from determines the degree to which we find the words positive. Write words from the right side of the keyboard and you make people feel more positive.
Social media profile pictures are more important than your text
Profile pictures on social media profiles are the main determinant of whether or not someone will follow you. Research shows that people judge you instantly from your profile picture.
People see what they want to see online
People can recognise words on web sites without reading them. It is all because of the priming effect of the desire to find those words.
Daydreaming is good for your online business
Day dreaming is good for your business because it helps increase social skills, thereby making the use of things like Facebook and Twitter work better in your company.
Running an online business leads to massive stress
People who run an online business could be suffering from significant amounts of stress without realising it. A new study of stressful occupations has some surprising results, but most people running an online business combine four of the top 10 stressful jobs into one single occupation. Running your own online …
Fear is not a motivation to buy
Experts tell you to focus on the fear. But fear freezes people and stops them buying. Research shows you should focus on pleasure.
How to check who to trust online
Which profession scores pretty low in terms of trust measurements? Politicians, certainly, journalists, often, but these days it’s a pretty safe bet to say that bankers are the bottom of the heap. Everywhere you look there is criticism of those champagne swilling, bonus grabbing toffs from Wall Street or the …
Please sit back to read this! Distance affects your buying decisions
Sitting back further from the screen can help your potential customers make the right decision to buy from you. Physical distance changes buying decisions.
The Internet unites people separately
The dream of Sir Tim Berners-Lee is to have a World Wide Web that is “free and open” and which extends its “benefits to all people on the planet”. It is a dream which means everyone benefits from being connected, learning from each other and sharing in that new-found knowledge. …
People are honest online – honestly..!
People are more honest online than they are in the real world. New research compares online profiles on LinkedIn with printed résumés.