Buying from social networks could make you sad
Buying from social networks could make you sad. Consumerism leads to lower levels of happiness and less socialising.
Psychology
How to engage your website visitors
Engaging with your website visitors is vital in these days of short attention spans. And interactivity is key to that engagement.
Want to make money online? Think about the future, not the past
Thinking about the future will help you make money online than worrying about the past. Future thinking is associated with success.
Selling products on social media is tougher than selling experiences
Social networks attract extroverts more than introverts. Research shows extroverts prefer to buy experiences rather than products.
Email stops you sleeping
Checking emails late at night can affect your sleep patterns, say experts. Avoid sleep disruption with an effective email strategy.
Smelly study shows how to create a website
Web designers need to create the right online environment for getting visitors to do what they want them to do. A smelly train study shows what needs to be done.
How to get boys to read more – buy a Kindle..!
The Amazon Kindle encourages boys to read more and also provides a means of reading material anonymously.
Online trial software is often unfair
Trial software is often provided in full, then degrades to a “lite” version if no payment is made. But consumers perceive this as unfair.
You want your customers to lie to you – really?
When customers lie to you they are more positive about the eventual outcome. So should you actively recruit customers who lie?
Print this page if you want to remember it
We appear to remember less when we read it on screen if the context is not set properly. When we read things in print we tend to be able to remember them more easily.
Do you suffer from website flu?
The way you present information on a website influences what people think. You need more bullet points.
Write right to create positive emotions
The side of the keyboard which characters come from determines the degree to which we find the words positive. Write words from the right side of the keyboard and you make people feel more positive.
Social media profile pictures are more important than your text
Profile pictures on social media profiles are the main determinant of whether or not someone will follow you. Research shows that people judge you instantly from your profile picture.
People see what they want to see online
People can recognise words on web sites without reading them. It is all because of the priming effect of the desire to find those words.
Daydreaming is good for your online business
Day dreaming is good for your business because it helps increase social skills, thereby making the use of things like Facebook and Twitter work better in your company.