Internet Psychologist
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Advertisers often bemoan the fact that it is difficult to know how well your advertising works. Indeed, TV advertisers have few tools available to calculate whether or not their campaigns are effective. Newspapers advertisers and online adverts can carry codes that make it easier to check whether the advert is …
Internet marketing experts abound on the web. Everywhere you look there is plenty of advice. Indeed, much of the money made online is on products telling you how to make money online. One of the reasons this happens is that businesses wishing to increase their online revenues buy a product, …
Email stress is a real phenomenon. Researchers in Scotland have found that people are checking their emails much more frequently than they think. The study shows that some people are checking emails 40 times every hour. You might consider that excessive but the chances are you are checking your email …
Anyone reading your web site wants to believe that they have connected with the “experts”. They want to be reassured they are dealing with people who really know their stuff and that they are not in touch with some fake. For this reason you need to establish your expertise in …
Online business owners often wonder should they have a .com or a .co.uk web site address. There is a whole plethora of – conflicting – advice on this subject. So, it’s probably best to go to the people who matter – your audience. Internet users expect a .co.uk domain name …
Home owners will soon be connecting all sorts of household objects to the Internet thanks to a decision by regulators. The decision means that manufacturers will be able to add wireless connectivity to without needing any special license. Licensing adds to the cost of manufacture, so the lack of this …
Online shoppers should be writing much of your web site. That’s a clear conclusion from a new study of Internet retailers by the Internet marketing consultancy, e-consultancy. Their study, done in conjunction with the social commerce organisation Bazaar Voice, shows that the presence of customer reviews of your products and …
Let’s not beat about the bush here – the House of Lords report on Internet crime includes a lot of nonsense. Once again, parliament has shown it largely fails to understand what the Internet is, how it works and what we do with it. Here are some gems from the …
Researchers in Amsterdam have discovered something interesting about teenagers online, which almost certainly applies to grown ups as well. The study shows that unlike media speculation that children are busy online contacting strangers, most of them actually only use the Internet to keep in touch with people they already know. …
People searching for anything via Google have had the wool pulled over their eyes. What Google does is also misleading to Internet marketers and anyone trying to promote their business online. It’s all explained and demonstrated in the video below or at YouTube. Every time you search, Google tells you …
Should I start a blog? What should I blog about? How often should I blog? These are all questions people ask about blogging. But they are the wrong questions. These kind of questions focus the individual’s mind on process, rather than outcome. Better questions are: What do people want to …
Shoppers online usually spend money in one of two ways – credit cards or PayPal. True there are other systems, but they are comparatively insignificant. For businesses, the two payment options present few problems – other than technical issues. For customers, though, it’s a different picture. In spite of the …
Lawyers are going to have a field day. But researchers in Chicago are working together on a project to create a virtual copy of individuals that could live on after their death. In other words there could be a copy of you alive on the Internet, doing business and earning …
Shoppers are increasingly deciding to buy things online. If you think we have a large amount of Internet shopping at the moment, you ain’t seen nothing yet. According to a new report from eMarketer, online shopping in Europe will triple over the next four years. This study suggests that there …
People who use social networking sites, or who go to networking events may wish to read some research from two American professors. Their study published in the Academy of Management Review suggests that you should work on the people who dislike you. The study shows that within one social networking …