Internet Psychologist
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Online advertisers are still trying to get to grips with “pay per click” advertising, such as Google AdWords. Considerable numbers of people spend large amounts of money on pay per click advertising with little if any return. The auction model for things like Google AdWords is complex and requires considerable …
Eight out of ten purchasing decisions are made by women, according to Trendwatching. The future thinking organisation suggests that women are the real buyers in society, so forward thinking businesses are targeting women instead of men. This suggestion follows hot on the heels of research from the University of Newcastle …
New research on the success of an Adidas ITV advert shows us an important psychological factor which will increase the success of any web site. The research looked at the follow-up viewers took following an interactive advert for Adidas. The advert achieved only a small click through rate of 1.38%, …
People aged over 65 spend more time online than any other age group. According to the latest report from Ofcom, those aged over 65 spend a staggering 42 hours per week online. At the other end of the age range, children are also spending more time online, amazingly giving up …
Eight out of ten house hunters in the UK start their search for their new home online. Yet the Internet represents only 4% of all house sales. This amazing pairing of bits of data was provided this morning in the BBC Radio Five Live programme, Wake Up To Money. What …
Leaders of corporate businesses still do not understand blogging. That’s the conclusion you can draw from a recent study of CEOs. The study reveals that half of the CEOs do not think that blogging is a good way of communicating with customers. Err…what? These leaders of top businesses reckon that …
Internet business owners rightly want to know how well their web site is performing. Thankfully virtually every web site hosting package these days comes with statistics. However, these statistics are often misleading. Hits, for example, tells you nothing. You can still see some web site owners with little badges claiming …
Your future is in your hands – or at least the life coaches of the world would have us believe that. True enough, how we negotiate our way through life is down to each of us, but other people will impact upon the way we do that. We are not …
Internet business owners often wait until they have produced their finished product before they start selling it. But creating expectation for your product can lead to significant sales once you do launch. The latest example of this is the Apple iPhone. Steve Jobs announced the iPhone on 9th January 2007, …
Social networking is all the rage; everywhere you look someone is joining a social network or creating a new one. Every day, for instance, 100,000 people join Facebook. Type in “build your own social network” into Google and you find over 150,000 results. But there’s a big problem with social …
Advertisers often bemoan the fact that it is difficult to know how well your advertising works. Indeed, TV advertisers have few tools available to calculate whether or not their campaigns are effective. Newspapers advertisers and online adverts can carry codes that make it easier to check whether the advert is …
Internet marketing experts abound on the web. Everywhere you look there is plenty of advice. Indeed, much of the money made online is on products telling you how to make money online. One of the reasons this happens is that businesses wishing to increase their online revenues buy a product, …
Email stress is a real phenomenon. Researchers in Scotland have found that people are checking their emails much more frequently than they think. The study shows that some people are checking emails 40 times every hour. You might consider that excessive but the chances are you are checking your email …
Anyone reading your web site wants to believe that they have connected with the “experts”. They want to be reassured they are dealing with people who really know their stuff and that they are not in touch with some fake. For this reason you need to establish your expertise in …
Online business owners often wonder should they have a .com or a .co.uk web site address. There is a whole plethora of – conflicting – advice on this subject. So, it’s probably best to go to the people who matter – your audience. Internet users expect a .co.uk domain name …