Customers do not “love” your brand
The notion that people can “love” a brand is nonsense. New research confirms adoration for brands is not love.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Do your product pages really need pictures?
Visualisation rather than visuals appear to work better if you want people to focus on something
What is the fastest way to write engaging email subject lines?
Getting the right email subject line is essential to increase open rates. But what is the quickest way of writing great subjects?
Modern website design ignores Gestalt psychology
Modern website design is working against our brains
How to get more followers on Twitter – have a great business
A poor business rather than bad social media practices might be why many companies cannot get more Twitter followers
Online forums are good for you
Taking part in online discussion groups can improve your well-being as well as increases offline community engagement
Stop using the Internet so much if you want to benefit from it
Research shows that the old adage of returning to things after a good night’s sleep is a good one if you want to learn
Want to make an impact with your business? Get on TV
The Internet might be central to your business, but TV is central to your customers. If you want to be noticed, get on TV
Very tight deadlines will improve content marketing
Working to tight deadlines will improve your website content marketing thanks to two different psychological factors – naturalistic decision making and anticipated regret
All People Roaming In London Face Online Operation Licence
Mobile phone users look set to need to get a licence to roam, something that has infuriated the Federation Of Online Liberty on this April day.
How to produce 486 blog ideas in 15 minutes
To produce content ideas you need to use a system. The Search Bootcamp in London showed how.
You are wasting your time with smartphone shoppers
Smartphone shoppers do a lot of browsing, but hardly buy anything
Does your website need colour pictures?
Colour pictures might seem obvious to use, but black and white can create a bigger picture
Is the media being strangled by content?
The more content that is produced by companies the less they will want to engage with traditional media.
Emails after work make for an unhappy workforce
Work emails seen during non-work hours lead to conflict and psychological problems for workers