Content marketing should be central to your website
Website visitors are increasingly looking for good content. Blogs, stories, articles and so on are vital to your web success.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Search engines are about “news”
Search engines are now mainly used for news, showing that if your website takes a news approach it should do well.
Email is mostly mobile nowadays
Unless your marketing emails are responsive and aimed at mobile users, you will be less likely to succeed with email marketing.
Smartphones bad for your hands, good for your brain
Smartphone use appears to stimulate our brains as a direct result of increased thumb use
Christmas tablets may disrupt your sleep
Tablet devices and ereaders could cause you sleep issues. Nothing new – mobile phones are the same. It’s all to do with your pineal gland.
Most people decide to buy within 15 minutes
People who stay on your website for an hour are much more likely to buy from you.
Your website sharing statistics are fibbing
Most people do not share using social media. Almost all sharing online is via the “dark” web.
Save this page – boost your memory
Psychological research shows that if you save something you will enhance your ability to remember things.
Personalisation is not working
Personalisation only provides a return on investment if it is truly personal. First names are not enough. Deep personalisation is required.
Online publishers told to STOP running adverts
Online advertising is not good for website owners. Research shows visitors have negative views of sites with annoying ads.
Stop checking your email – it stresses you out
Stop checking your email so often; it is not good for you. Companies should encourage email check-in times.
You have no choice in business – focus on your website
Study shows that 55% of people do not buy from firms with weak web presence.
How simple is your message? LinkedIn is too complex
Your message needs to be so simple people “get it” immediately. Research shows simplicity is linked to financial performance.
Social media marketers have lost the plot
Social media marketers have lost the plot. They believe that checking whether their work affects the bottom line is unimportant.
Comet landing has a lesson for website owners
We probably know more about space than about the mind of a website visitor The excitement and achievement of the landing of a space vehicle on the surface of a 4km wide comet, 300m miles away from us probably brought a tear to many eyes. The sheer technical ability of …