Being “on” a social network is not the same as using it
Most people who have a social network profile do not actually use that social network.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Is SEO a myth?
There is an old man in Woking, Surrey, who carefully places a bowl of custard outside his front door every night before he goes to bed. For years, people were curious about this until a couple of school children knocked on his door and asked “why do you put a …
America leads the way on email marketing
Study shows that American firms use email marketing more effectively than those in Europe
Social networking means you can “catch” stress
Study reveals that stress is contagious online. Seeing stress in others can make you more stressed.
Small businesses confused by online marketing
Survey reveals contradictory ideas from small business owners who appear confused by internet marketing options.
Mobile email users frustrated by formatting
Most people receive email on mobile devices these days, but email marketers are failing to satisfy them
People do not trust e-signatures
E-signatures are seen as less trustworthy than real signatures. Esignatures provoke negative responses.
Content marketing should be central to your website
Website visitors are increasingly looking for good content. Blogs, stories, articles and so on are vital to your web success.
Search engines are about “news”
Search engines are now mainly used for news, showing that if your website takes a news approach it should do well.
Email is mostly mobile nowadays
Unless your marketing emails are responsive and aimed at mobile users, you will be less likely to succeed with email marketing.
Smartphones bad for your hands, good for your brain
Smartphone use appears to stimulate our brains as a direct result of increased thumb use
Christmas tablets may disrupt your sleep
Tablet devices and ereaders could cause you sleep issues. Nothing new – mobile phones are the same. It’s all to do with your pineal gland.
Most people decide to buy within 15 minutes
People who stay on your website for an hour are much more likely to buy from you.
Your website sharing statistics are fibbing
Most people do not share using social media. Almost all sharing online is via the “dark” web.